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Digital Marketing

Digital Marketing’s aid to E-Commerce

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The digital revolution is the new information age and is leading to a great leap forward. Digital marketing is not just about increasing online sales but also about gaining customers’ trust by providing high-quality service and improving the customer experience. This process helps to create a positive relationship with customers. Companies are investing considerable resources and human resources in digital marketing, but it takes time to implement. The surge in E-commerce E-commerce is growing at a tremendous rate, with more people using the online platform. In addition, the new generation has a lot of expectations of spending more money on online shopping in future years, which will lead to the exponential growth of online shopping. The growth in the e-commerce business is also very interesting and unexpected as people don’t think about e-commerce as an established business. There are so many new kinds of e-commerce that are seeding, and the e-commerce business is very dynamic. One of the biggest changes that the e-commerce industry will undergo in the next decade is cloud computing. We are used to big marketing organizations, but a small one would require huge amounts of resources. E-commerce companies are looking for new sources of revenue. As a result, you can expect more and more small business owners to open up to this type of e-commerce business. E-commerce or an e-commerce digital marketing agency needs to understand what their business needs are, how they will get the needed resources, and provide the tools needed to support those needs. Digital Marketing perks to E-commerce Ecommerce and digital marketing are the new couples happily engaged. You want to sell a dress online, what is the price you should ask? You probably have many different ways of gauging the value of such a product, and for that reason, they are all important. Digital Marketing enables e-commerce companies to attract customers from far and wide, and in return, retain customers and build customer confidence. E-commerce companies have achieved a huge market share in the past few years due to digital marketing. Digital Marketing focuses on capturing, using and disseminating knowledge through digital channels – e.g. blogs, social media sites, email and social networking tools. It works through creating content and getting readers to share it on social media, and building customer loyalty and understanding with prospects. It also creates awareness – in-depth knowledge based on real-time communications and social media. The Big Role Digital Marketing activities can be divided into three phases: Research, Development and Presentation. Research and development activities are aimed at identifying the needs and potential needs of the business. A great deal of information on the Internet is available to the business, and people’s preferences for products and services are as diverse as their interests and tastes. Therefore the Digital Marketing Strategy must be an integral part of the online presence of e-commerce websites and applications. Digital marketing plays an important role in e-commerce since the digital dimension is central to e-commerce’s value proposition as well as the business case. Since it is a global industry, the global demand for information and the desire to be connected is crucial in developing the user-centric interface. Digital marketing also plays a critical role in driving a positive and sustainable online presence. It is the art and science of converting words into action. Best possible outcome Digital Marketing provides Search Engine Optimization, Search Engine Marketing, Email Marketing and many more to E-commerce businesses today. In addition, E-commerce businesses have been getting more direct marketing through social media sites as e-commerce has matured and the market is more crowded with different types of services. It is a global technology with a strong history, the ability to create innovative business models and the growth opportunity for e-commerce businesses. As of mid-2017, e-Commerce has witnessed the evolution to become a “service-oriented” company. Digital Marketing supports web-based businesses that wish to create and optimize websites. It has been said that everything is possible in a dream, and this could be one of the most powerful dreams ever given the opportunity to create one that will change everything in the future for our world. The opportunity of finding a new product is almost overwhelming, and almost every company dreams of creating a new one. We use the terms “product redesign” and “product redesign strategy” whenever we talk about product creation and marketing.  Boost Your eCommerce Business with 77million, a ecommerce digital marketing agency. Now you can reach millions of active customers through ecommerce. 77million helps businesses optimize the conversion of their marketing campaigns by helping them to identify and convert customers who will lead to more transactions. 

Digital Marketing

An Ultimate Guide Sports Digital Marketing

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There are a lot of sports fans all across the world, whether it\’s soccer, cricket, or anything else. Sports increase excitement and a sense of well-being. Furthermore, several market titans see sporting events as a potential opportunity to improve their presence. Sports marketing is a very effective marketing strategy because \”it enables the firm to profit on the consumer\’s passion for a sport.\” Sports marketing is similar to target marketing in the sense that each sport and team has its own set of fans, followers, and spectators. Sports marketing directs a product to its intended audience, which is often fans. Being a sponsor entails more than just slapping your brand on a t-shirt or sideboard; it also entails creating a favorable relationship between your logo and the team. Let’s look at some great tactics of sports marketing alongside tactics of sports marketing as a bonus! Hop in! 1. Content is the king Content writing has evolved as one of the most profitable and promising occupations in the realm of digital media over the years. Many marketers feel that SEO and content marketing are two distinct strategies. Contrary to popular belief, SEO and content marketing are inextricably intertwined and complement each other. You won\’t be able to reap the full benefits of SEO unless you have high-quality content – relevant and valuable information on your website encourages readers to stay longer, which can increase your search rankings. As a result, it is critical in the content creation process. 2. Identify your audience Trying to satisfy every available niche is a sure way to fail. Even in sports, the audience has huge varieties.  Defining a target audience clarifies who your company will serve and why those customers require your goods or services. Determining this information also helps to keep a target audience manageable. 3. Establish brand affinity The fundamental purpose of content marketing is to establish a link between an audience and a brand, and not just any relationship, but one in which the audience feels pity and empathy for the company. People\’s excitement for a brand can be sparked via content. An effective content marketing plan, in particular, demonstrates to them that they share similar values. 4. Sponsorship requirements Though sponsorship is a type of marketing, it is not the same as advertising, which aims to encourage customers to buy by spreading particular messages about a product or company. Sponsorships, on the other hand, do not promote your brand or products directly. Instead, your firm contributes to a specific event that is important to your customers. Customers, guests, and the media will then associate your company with the event. Therefore, Sponsorships are extremely successful methods of increasing brand exposure. Think about how many times you\’ve seen brand logos on race cars, soccer shirts, and other items. 5. Pictures with content The majority of today\’s sports enthusiasts like sharing content. They appreciate sharing content because it allows them to connect with other like-minded sports aficionados who share their interests. As a result, for your content to be effective, it must be easily shareable as well as engaging enough to share. 6. Right tools To reach the consumer, sports marketing necessitates the employment of a variety of tactics. People watch sports on television, check scores on their mobile devices, attend live sporting events, listen to sports on the radio, and read about sports in newspapers and online. Because you have a variety of outlets, you can target your customers in a variety of ways. 7. Sports marketing firms Last but not the least, some people prefer to use sports marketing companies for all of their sports and entertainment marketing needs. People want to be closer to the action and their favorite sportsmen; they want to be more authentic. Sports marketing firms can assist you in bridging the gap between your brand and your goal to be more exposed to the world of sports. Firms and agencies in the sports industry have the necessary industry relationships as well as the know-how to assure your success. 8. Esports Maintaining the eSports community is one of its most precious assets, and it can be incredibly advantageous to any brand. You can base your plan on the local community. Communities can only be formed based on shared beliefs. The most significant aspect of the eSports community is its learning culture. According to consumer behavior statistics, competitive gaming is an area where you should focus your marketing efforts. True, competitive gaming has mostly served as a marketing tool rather than a substantial source of revenue. As you can see, consumers are enthusiastic about content, social media platforms, and digital marketing in general. Your content must resonate strongly with your target demographic to attract more people Connect with 77 Million – one in seventy-seven million – for more information. An agency that seeks to make your business develop like never before employs low-cost digital marketing. For all your sports brand marketing loon no further than 77 million.

Digital Marketing

5 Top Sports Marketing Trends You Must Know

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Marketing digitally has been a power battery to your electronic device in these dynamic times. Be it so health care, or even sports, digital marketing is seen everywhere. Sounds ambiguous about how sports is linked with digital marketing, right? There are a lot of facets of sports marketing and not just this, but there’s a lot more in store. Let’s walk you through the Sports Marketing and Promotion Ideas so that you can use them with ease! Plunge in for some exciting sports marketing ideas! 1. OTT on top! First things first, Over-the-top (OTT) platforms act as a perfect space for portraying crucial sports-related content that can ultimately reach onto the device. Platforms such as Instagram or Netflix turn the sports market upside down. There are several sports that exclusively run such platforms. Earlier, you used to go in front of your television to watch your favorite sports but now just a single tap on your screen. This up-gradation makes OTT and sports marketing campaigns go hand in hand, where the content exactly reaches the right destination. The database takes sports marketing to a whole new level. 2. AI and chatbots Artificial Intelligence (AI) holds the competitive edge over other things. AI is bringing in great changes in the world, even in sports. Chatbots are highly popular these days paving the way to shift from manual to AI-based chatbots. They’re even working well in sports. For instance, football fan fam might be well aware of Arsenal FC. They have launched an AI chatbot that largely communicates with fans over Facebook Messenger, Skype, Slack, Kik, and Telegram. Besides, chatbots provide exceptional material, an amusing and clever chatbot can reach new target groups and enhance fan devotion. The sports firm or club positions itself as an innovative thought leader, thereby strengthening its brand in the B2B area. Chatbots collect data that can provide vital insights about the fan or consumer preferences. 3. Wearables The growing popularity of these devices\’ benefits among professional athletes and leisure fitness consumers is a driving force in the sports industry for wearable devices. Increasing social awareness of the different benefits of wearable electronics is also a driving force in the sports market for wearable devices. Wearable devices in the sports market have an opportunity due to rising disposable income and smartphone adoption. A high level of research and development by market participants is likely to improve technology, creating an opportunity for wearable devices in the sports sector. 4. Sustainability Sport and sustainability are now inextricably interwoven. Outdoor jackets and sports shoes manufactured from recycled plastic are good examples of sustainable sports products. The environmental movement has progressed to the point where plogging or collecting trash while jogging, has become a major movement. As a result, sports marketing is more concerned with providing customers the impression that they are doing something worthwhile. 5. Esports The eSports community is one of its most valuable assets, and maintaining it can be extremely beneficial to any brand. You can center your strategy on the community. For instance, Twitch, the global streaming provider, tested it and found success in a short period. Communities can only be built on common beliefs. The culture of learning is the most important element in the eSports community. Additionally, Competitive gaming is an area where you should concentrate your marketing efforts, according to consumer behavior statistics. True, competitive gaming has primarily served as a marketing technique rather than a major cash generator. However, it is the experience that is always the primary motivator for products and companies. If your company or product is thinking about entering this market, you must come early and assist set the tone. Digitalization, individualization, and sustainability are three of the most important trends in the sports sector, and they all necessitate a major shift in sports marketing. To be effective in sports marketing, you must always be aware of what is going on around you. Not all of the new possibilities are becoming mainstream. It is, nonetheless, prudent to keep an eye on the ten sports marketing trends outlined below. Now that you\’re fully aware of the changes you could have to make if you\’re related to sports. You might be looking for someone to aid you through all your sports advertising Right? You\’re looking for 77 Million– one in every 77 million. Advertising for sports, 77 million can supply you with all services linked to your content and SEO, website, and much more, all while giving the best experience at the most affordable pricing, making a significant difference for you. More insights and showcase solutions may be found at 77 million.

Digital Marketing

How will digital marketing transform the real estate industry in 2021?

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Digital marketing is one of the most potent weapons in the arsenal of any company. Increasing awareness is just as crucial as installing a screen protector on your phone. But why is this so? The expansion of corporate operations, projects, and scale bring with it a plethora of new opportunities. With increased scale, there is a greater need to raise awareness among a bigger audience. You\’ve probably witnessed a lot of changes in the real estate industry, from the client\’s needs to their demands. Clients are frequently observed these days browsing online possibilities while looking for a home. Digital real estate marketing agencies have seen a huge boost. To achieve momentum, many realtors have gone digital. Let us try to realize what changes will occur and what transformations will occur in the real estate market! Continue reading for digital real estate marketing! 1. The website holds the spears card advertising property online. Many people spend the majority of their time on the internet. This could be to purchase a product, use a service, read a blog, enjoy themselves, or for a variety of other purposes. Given the number of time consumers spend on the internet, businesses have followed suit. For any size business owner, having a website and a presence on social media has become critical. Are you wondering how you will create a wonderful website? Answering some of the ‘W-H\’ questions can help you find this. What information is my intended audience looking for? Who is my intended audience? How much material should I put on my website? What kind of content is necessary to be displayed? How frequently should I update? And there are many more. 2. SEO matters Doing your SEO is an integral part of the transformation of digital marketing for the real estate industry. Do you want people to notice your content or do you want it to be highly rated by Google and reach a wider audience? Without a question, having a high Google position will help your content reach a big number of people. 3. Landing page is a huge Have you ever considered acquiring visitors that can be quickly converted into customers? The answer is YES! It is possible to complete this task with little or no effort! Isn\’t that surprising? Landing Pages are just what you\’ve been looking for for this purpose all along! Anyone with access to the back end of a website can construct a landing page. Whether you are a little business, a freelancer, or a major multinational corporation, you can use a landing page and appropriately strategize. A landing page should enable you to better track your users and use that information to improve the user experience. 4. Adding E-Mail campaigns Creating an efficient email marketing strategy helps you to engage and connect with your target audience in a personalized way, increasing sales at a minimal cost. Email marketing tools, like other platforms and media, have evolved to make it easier than ever for your organization to contact clients. Emails can keep your customers informed. Customers are free to check their email whenever it is convenient for them. 5. Social Strategy Sending your contacts on LinkedIn, Twitter, and Facebook to landing pages customized to each network is a wonderful way to cement the bond. Running Twitter and Facebook feeds on these pages, as well as acknowledging the connection with individuals who come from those networks, will result in significantly greater activity in those networks. 6. Advertise out of the box Making your ad more effective is even more critical. Any sort of advertising will be considerably more effective if it is sent to a page that solely has content that supports the message in your advertisements. The more relevant the page is to the advertisement, the better it will perform. Smart marketers are constantly testing new ad and landing page combinations, such as creating keyword-optimized pages for specific types of PPC advertising. 7. Content Strategy With some amazing content, we\’re reaching out to a broader audience. That sounds interesting enough. But why is this so? You undoubtedly perceive these leads as a potential goldmine of conversions. Did you ever wonder how you were going to get over this hump? What does my intended audience anticipate from me? What are the demands that I can satisfy? What type of impact do I need to have? Is my content effective? Asking such questions while doing your website will be a daily chore for the realtors! Now, that you are all well aware of the transformations, you might have to make if are a realtor. You might be looking for real estate digital marketing services. Right? You\’re looking for 77 Million- 1 in 77 million. They can provide you with all services related to your content and SEO, website, and much more, all while providing the greatest experience at the most inexpensive prices, making a major impact for you. More insights and showcase solutions may be found at 77 million.

Marketing

An Ultimate Guide For Realtors On The Digital Marketing To Boost Sales

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Digital Marketing is one of the most powerful weapons in the hands of any business. Creating awareness is as important as adding a screen guard to your phone. But why? In today’s dynamic world, where there is competition in every stage of business even in between businesses and industries. Agreed! Be it so the health industry, clothing, or even real estate, everyone requires to market their respective businesses digitally to create awareness to the right kind of people. The increase in operations, projects, and scale of businesses bring a lot more in store. With a boost in scale, it generates a need for creating awareness even to a larger audience. So, growing digitally becomes much more important here. Owning a website is a must-have here. In the real estate business, you surely might’ve seen huge changes from the client’s demand to their specifications. These days the clients are often seen to go through online options while their house hunt. Many realtors have adopted digital mode to gain traction. Let’s try to understand how can digital marketing increase sales. Hop in to know more about real estate digital marketing ideas! PS – These real estate marketing ideas and tips usually bring in great positive changes! Woah! 1. Owning a website Having a creative website is a must for any business these days. Let’s understand this by a real-life example. Imagine, you’re searching for some furniture for your home. What’ll you look for and most importantly how? You will anyways call your peers, look out but one thing which for sure is that you will surf a website to know more and more. Isn’t it? Similarly, realtors, your target audience, or clients will surely come searching for stuff in making the right decision related to real estate. Wondering how you will make a perfect website? Answering some the ‘W-H’ questions will seek this well for you. What information do my target audience is looking for? Who is my target audience? How much content shall be incepted on my website? What kind of content is required to put on? How often shall I update? And many more. Creating a website will pave and let you thrive digitally and boost sales at large! 2. Thoughts about an E-mail campaign Developing an effective email marketing plan allows you to engage and connect with your target audience in a tailored manner, increasing sales at a low cost. Email marketing tools, like other platforms and media, have developed to make it easier for your business to contact clients than ever before. Emails have the potential to keep your customers up to date. Consumers can check their email whenever it is convenient for them. 3. Pay-per-click advertising PPC, or pay-per-click advertising, is a method of marketing and increasing visibility on search engines like Google and Bing. This advertising approach is one of the most effective internet marketing tactics, with PPC visitors being 50% more likely to purchase organic visitors. Realtors, it’s time to think out of the box and achieve wonders! 4. Content matters It is true that \”people appreciate and need content,\” and hence \”content is king.\” We also have social media platforms where we may display our work. Despite its numerous benefits, many people misunderstand social media marketing and reduce it to a numbers game. When done appropriately, it can assist organizations in developing a stronger online presence, reaching a large number of high-quality consumers, and providing new branding opportunities. Adding relevant information is crucial here. Generating content concerning real estate will work as oiling to the metal! 5. Interaction Homebuyers are phoning real estate brokers significantly less frequently than they used to with property-related questions. They go online, use Facebook\’s Recommendations tool, and tweet at real estate offices on Twitter. This outreach encourages followers to become more interested in the early phases of the purchasing process. 6. Social media strategy It\’s one thing to post real estate-related content on your Facebook account every now and then, but a full-fledged social media marketing strategy is what truly produces the results you seek. The strength of social media is admirable since it allows you to reach a big number of people within seconds of placing an ad, lowering your costs and ensuring that your adverts reach your target audience through these social media commercials. Now that you are all well-versed with online advertising for real estate take the next step. Put these little tidbits to use, and you\’ll notice great outcomes in a matter of months. Do you require a more refined solution for your digital marketing? What you\’re searching for is 77 Million– 1 in 77 million. They can offer you all services linked to your content and SEO, website, and much more with the best experience at the most affordable pricing, making a significant difference for you. Visit 77 million for more insights and spotlight solutions.

Marketing

How to level up your E-Commerce Sales with Instagram?

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Instagram- an application your E-commerce sales will love. If you want to create a buzz for your product online. Then you are on the right track. Instagram knows exactly how to convert your browsers into shoppers and grow sales manifolds. Do you know why? It\’s because more than 500 million people are actively using Instagram every month. This accounts for liking 4.2 billion posts every day and sharing an average of 95 million videos and photos every single day. Let\’s dive deep into some of the techniques which will boost your E-Commerce sales with Instagram: Instagram marketing strategy can contribute to the growth of your business. And, 77 Million implement all the techniques strategically. We will make your strategy more impactful, help you gain followers, broaden your reach, and generate more sales for your business. What are you thinking? Let\’s get it rolling.

Marketing

Expanding Businesses Through Linkedin Ads

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LinkedIn is a worldwide app used for the promotion of business and the recruitment of people via the client-customer process. Here, ads can prove to be a lifesaver for your business. You can create an ad campaign and can add promotions, offers, and coupon codes to it. You can easily grow your business using LinkedIn with the help of promotional ads, coupon codes, offers and every click will help you gain some amount of money. DIFFERENT TYPES OF ADS ON LINKEDIN : ADVERTISE ON LINKEDIN: Create Account: You have to first create an account and then click \”Create a campaign\” which will lead you to the introductory page of LinkedIn ads. Ad Objective: You have to be wise while choosing the ad objective as it shows the people what you want them to show. Target Audience: It’s very important to target the most relevant audience with your business ideas as it proves to be very helpful to grow your business. Format Selection: Now you have to select the type of LinkedIn ads like a carousel, text ad, dynamic ad, email ads or sponsored ads, etc. Audience Network: It helps you to deliver your ads to third-party apps and sites. It’s now available in single image and video ad formats. Budget: Setting up your budget and campaign schedule will increase your performance a lot. Not only this, but it also has the options of daily, weekly, or monthly budget. You can choose whatever suits you best. Creation Of Conversion: This is optional, in case you want to know how people react after viewing your LinkedIn ads. You can\’t ignore this!! Create The Ad: Now you will be able to know how your ad looks like. If you have created a sponsored email then you can mail it to yourself and you can see how it looks like. Campaign Launching: Linkedin always keeps an eye on the ads which are going to be live and then it also reviews the ads. Optimization: Keep an eye on the competitor\’s brand and keep on monitoring your brand so that you won\’t lag behind your competitors. Nevertheless,you should be a pro on targeting the specific type of audience based on your business products. Ads focus on a particular type of audience increasing the curiosity of the customers. Moreover, try to keep the contents of the ads short, minimal, and catchy so that customers like them in just one sight. And, character limits for different ads vary. For instance, for Sponsored Ads: the header should contain 150 characters and the subject should contain 70 characters whereas for Sponsored Video Ads: it should be 90 seconds long, etc. LinkedIn ads can increase your business manifolds. Why wait now? When you have such an amazing platform and partners like 77 Million to grow your business. You need to start your journey then just go for it. One of our key strategies is sponsored content campaigns which are built around an informative piece of content. We make sure to focus on the right audience and the right ads, and then everything will be yours. PS: The sooner, the better!

SEO

11 Must-Know Signs – Is Your SEO Company a Hand to Help Or to Spam Your Website Ranking in 2021?

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SEO is significant for appearing in top results on browsers, especially on Google. Do not be clueless about how your SEO company will work. Here are 11 must-know signs to know whether your SEO company is a hand to help you or to spam you. Let\’s find out: Focus on search engines over users: Search engines are important but not more than the users. After all, if the article is just focusing on machines over humans it will not increase the traffic, because humans are the ones who will increase your growth and ranking. So, if your SEO company is focussing on more search engines than the users for whom the website is designed, then you should probably, fire them now! They write for search engines, not for readers: The secret of the ranking top is that SEO is done for readers not only for search engines. Google algorithm has changed and changed timely and users\’ experience is also included in it. If your SEO company is writing on your website for search engines, not for readers, then it is a dangerous sign for your website. Aim on link building and neglect link earning: Link building is quite significant but just building links in bulk and not aiming for link earning is a sign that is warning you that there is something wrong with your company. Even if links are less they should be relevant to your post and that will automatically generate money for you. So, if your company is just building links then you know what you have to do, after all, you have invested your thousand of dollars in it! Promise you to rank #1 on Google in 6 months: This is a very common promise that makes you believe them. If your SEO company is promising you that they will rank you at #1 place then, let me tell you no SEO expert can answer because Google has hundreds of algorithms and parameters. This further decides which website will appear on top rank and these algorithms change with time. Avoid 3 areas of SEO – technical, off-page, and On-page: Every website covers 3 areas of SEO ( technical SEO, on-page SEO, and off-page SEO) and this is what exactly your expectation should be from your SEO company. However, if your SEO company is not covering these 3 areas, or avoiding them, then this is a red signal. Spammy Email- the way they approached you: Well, tell me how your SEO company approached you? Was it via spammy email? It happens when these fake SEO agencies do not find any other way except emails. So they send emails in bulk to everywhere they can and this is how people who are beginners and have no clue about SEO get trapped in their net. So, don\’t be that person and save yourself from these fake SEO agencies. Confidential about their details: How much information do you have about your SEO company? Do you know their next strategy to achieve your next goal? Did you receive any report of their work and know how they are improving it? If the answer is \’No\’, then it is not a good situation for your website. Because your SEO company is being too confidential about necessary things which as a client you should know. So, if your SEO agency is just like this, then get rid of them now. Website Traffic is Low organic: After hiring an SEO company, your organic traffic should improve just in months. But if your website organic traffic is lo[JS1] w or even decreasing then, it is a sign that the agency you have hired is your website ranking killer not at all a helper. Customer support – Don\’t provide it: Being a client or customer, it is your right to ask questions and understand the concept of this \’not so complex term SEO\’.  But if your agency is not answering your questions or not providing you enough support then, a red flag is swaying to tell you about the storm. Building low-quality links:  Quality should be your and your SEO agency\’s preference because this is the preference of Google where you want to rank top. But if your SEO company is building those links which are of low quality then there is a high chance for your company to not grow and not appear where you want to. So, \’either tell them to change it or change them\’. Link you to their and other websites: This is interesting! Here they\’ll tell you or ask you to link your website to them and some others they know. But remember it is beneficial just for them Not for you. Do not take this foolish step or if you have taken it, remove the links with them and the others they told you. To sum it all up, SEO is not rocket science that you cannot learn or understand. And also, just because SEO agencies can be the reason to kill your website ranking doesn\’t mean SEO does not work. We at 77 Million strategically target keywords, not just the terms with the highest keyword volume but keywords that truly drive sales. Not only this, we focus on building trust, relevance, and authority for your site through quality backlinks. We know content also plays a huge part in link building. Hence, our main focus is on factors like design, content, speed of webpages, and observing page speed, quality of your content, and responsiveness on all devices. Handling SEO of a company is not a child\’s play. And, we know exactly what your company needs.

Branding, Marketing

Major Shift of B2b Ecommerce Industry in 2021

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Due to covid19, the B2B ecommerce took a phenomenal shift to online with increasing numbers. B2B ecommerce means Business to Business electronic commerce in which businesses sell and buy goods and services through online portals. In the era of this topsy turvy, the only concern B2B buyers and sellers have is rapid growth with safety, which will be clear from the below changes. The online marketplace is booming: Covid 19 has boomed the opportunity of an online marketplace for B2B ecommerce. It is a great way for businesses to sell and buy with more options. Due to the huge shift in the way of e-commerce, nearly 8 out of every 10  buyers of B2B are present in the online marketplace. This number is increasing. Some examples of the online marketplace are Amazon, eBay, Google, Alibaba.com, etc. If you are in B2B ecommerce, then an online marketplace for you is a great way to find targeted businesses with a wide number of options. Platforms for B2B e-commerce in 2021 are: LinkedIn It has approx. 740 million users in around 200 countries. It is a more professional and business-oriented social media platform. LinkedIn is an amazing way to connect with the business you want and to do ecommerce with. Twitter Daily active users of Twitter are nearly 192 million and 63% of them are between 35 and 65 – \’\’a big number\’\’. One tweet can go viral among the vast audience for your B2B e-commerce. Facebook What to say about it? Everyone has an account over there. It is as common as Gmail id nowadays especially after the pandemic. It is also an upgraded way to spread your business and to do B2B e-commerce. Mark Zuckerberg has built the fire weapon for B2B buyers and sellers to connect and do e-commerce while sitting on their couch. YouTube We can spend hours over here. It is an ocean of content where you need to be present. This place is growing like yoga after this pandemic. Businesses are providing content about their business not only that but growing by doing e-commerce with other businesses. The more convenient B2B buyer will feel the more business will grow in 2021. Data analytics – user behaviour: Data analytics of users will provide information about the experience of the user. All those user insights from data can help the B2B e-commerce seller to achieve the goal. This data analytics will help the B2B seller to understand the behaviour of the user so that sellers can decide the goal and can provide the required experience to the user to achieve the end product. Artificial Intelligence: The future is AI and everything is surrounded by data.  Why is data important? Well, because it will provide them with detailed information about the user. Not only this but also, deciding, planning, and acting upon a goal for the B2B e-commerce seller will be easier when the statistics or data will be available. Search Engine Optimization: SEO is the key to grow faster for any website. It is what decides the ranking or the chances of appearing in the top result when the B2B buyer will search-related products and services that you provide. It will decide whether B2B e-commerce buyers will be able to reach you or not, so make websites SEO optimized. To sum up all, the pandemic has taken the physical ways to the next top level. To grow in 2021, it is important to develop your online presence. And, 77 Million makes your platform buyer-centric, which means providing all convenience that is possible on online platforms to B2B buyers. We know sales are significantly dependent on the content. And, we prioritize our buyers. Hence, we form strong and trustworthy relationships in B2B e-commerce. We exactly know the power of that \”one-click\” and we make it worthwhile.

Digital Marketing

7 Content Marketing Strategies That\’ll Boost Your Traffic

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What do you do all day long on social media or any digital platform? Either you provide content or you receive it, does it sound familiar? Yup, it\’s true! And, you know that!! This huge digital world is running because of content. Hence, content is super-important. It costs nearly 62% less than traditional marketing and generates 3×  more leads. To rank top and increase audience, here are 7 proven strategies for your business that will boost your traffic rapidly and turn your audience into long-term reliable customers. And the best part is that it is not rocket science, so let\’s dive in! 7 Content Marketing Strategies That\’ll Boost Your Traffic: Increase content contributors: If you want to increase your customers and grow your business, then the content is the key but writing it alone is not a smart move. So, increase your content contributors to make a great impact on your customers. Include members from your office to write about your products and services because every person has a story to share. Include the diversity of others in your content so you can even invite guest members, content experts, or even customers to share their experiences. Content curation- time to find content:  Writing by yourself is not enough now, it\’s time to find the content and modify it according to your needs. When you don\’t write the content but take it from other platforms and organize and modify it as you need is called content curation. It helps you to develop more content and to know what your targeted audience is searching for. Write what your audience wants to read: It is not about you, it is about your audience. This is crucial! You want to grow.., right!! So, know what your audience wants to read, do not write what you want to read. Even if you write 1000 articles or blog posts based on your likes, unfortunately, it will just be a waste not more than that. So, what you can do..? As I said, write what your audience wants to hear and solve their problems. Answer their questions in your blog posts and spotlight them. Write in other publications- go beyond your blog: Writing in your blog is not sufficient to make an impact faster. So, go out to grab other blogs to write in. Go as a guest and write in other publications. Yes, there you have to write according to their rules and you have to adjust a bit.., but it is a great opportunity to spread your content digitally. Spread as much as you can. In this way, you will increase the possibility of your high ranking because the place where you are writing in, their audience will also know about you and then about your service. Sounds awesome? Be consistent- can\’t emphasize more: Writing is important but writing consistently is what will hold your customers for longer. If you will forget after writing, your customers will do the same. Be consistent, I cannot emphasize more. It is what shows your passion, determination, and reliability towards your business and customers, so show them. Market your content- let them know: Okay, you wrote the content but how will they know about it? Waiting in the corner in the hope to appear in top results automatically, will happen, maybe after decades. So, what are you waiting for? Market it on your all social media handles. Tell them what your post is about, where you have written, and tell them to go and read it. Facts are important: If you would include statistics and facts it will make your post more believable. It will give a clear vision of what you are saying. And make your post more promising because you are not talking in the air instead you have proof. Content marketing is the key factor to increase long time customers. The future depends on it. All you need to do to stand out among your competitors is, to increase your content contributors. We at 77 Million don\’t write content only but find all the relevant topics too. We focus on your audience and write what they want to read. To engage better, we always emphasize being consistent and include tactics and facts. Last but not the least, we believe that the most important factor is marketing and advertising your content because what is not visible, not sold.  We utilize every aspect to its fullest. Let\’s get started!!

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