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Marketing

How to Leverage LinkedIn for B2B Marketing Success

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Social media in its modern sense goes beyond photo and video sharing. It is a marketing channel in its own right. However, all of them are not equal; there isn’t a one-size-fits-all option. From a B2B content marketing strategy starter pack, a refresher on the essentials, or a deep dive into advanced techniques through evolving LinkedIn Page features, everything will be discussed. LinkedIn allows B2B marketers direct access to decision-makers: CEOs, VPs, and CMOs, all of whom are only a connection request away. LinkedIn is tailored for B2B marketing . While B2C marketers target large consumer groups, B2B marketers have to connect with a fewer but more select pool of decision-makers. In this, LinkedIn has an excellent advantage. It has made room for direct interactions with those personalities that can influence purchasing decisions within companies. Why use LinkedIn for B2B marketing? Surely you can use Facebook, Instagram, Youtube, and many other channels for advertisement. But what makes LinkedIn a game-changer for B2B marketing is that LinkedIn attracts the kind of crowd that consists of mostly professionals. And not just any professionals most of them are decision-makers!- Generally, you won’t find casual chit-chats and funny videos like on other platforms, though occasionally something like office humour does slip through.  This is the platform more about helping people connect and have industry-related conversations, therefore helping businesses: A LinkedIn profile that showcases a list of top-of-the-range talent is vital for creating an impressive professional brand in B2B marketing. Start with a clear professional photo that must get the viewer’s first positive perception of you and your competence. Your headline should be much more than your position; it should explain what you do and the value that you bring to the table. Also, your summary section should brief about your working experience and demonstrate the accomplishments and qualities suitable for the industry. Sharing valuable articles, updates on personal experiences, achievements, thoughts and ideas etc that are deemed relevant to your sphere of operating can make a great difference. It’s possible to take a benefit from LinkedIn badges, for instance, the Endorsement and Recommendations which will increase the trust of your profile and other parties towards you. Similarly, social marketing carried out sincerely to this platform assists in developing positive professional connection that is crucial if business to business marketing in current world. Content strategies on LinkedIn are the critical underlying instructions for effective B2B marketing. Organization in content creation doesn’t just increase exposure, but it also establishes credibility in targeted niches. When brands are posting about education or sharing about valuable industry knowledge or touching personal stories, they are essentially branding themselves as experts within their sector, making it much easier for potential clients/potential business partners to approach a brand. This strategy helps build confidence and believability, which are substantial undercurrents to most B2B associations. LinkedIn engagement indices are critical in guiding the extent of your B2B marketing success. Such as like, shares, comments, and the extent to which your content got to travelled. Knowledge of these engagement metrics helps business organizations make improvements in their communication endeavours so that the intended message reaches the target audience. These metrics need to be measured on a monthly basis in order to assess how LinkedIn strategies affect your goals and what data should be used for defining future content. Another advantage of having a company presence on LinkedIn is to measure the growth of followers and the profile of those followers. In addition, examining the followers’ profiles will let know if your content’s target audience is right. That information will help earn content development for sectors of interest and improve the general market strategy. Carrying out these analyses prepares your business to gain from the opportunities within the professional network of LinkedIn. LinkedIn Groups are an effective way of B2B connections through the creation of places where practitioners and other individuals with related interests can interact, therefore sharing ideas and information on relevant topics. Therefore, membership is a way that organizations can first introduce themselves, then proceed to discuss and share their knowledge within the groups. It is a more friendly environment where members are easier to engage with in terms of business since the intent here is achievement of certain goal. With LinkedIn, you certainly have no problem monitoring the conversations that exist regarding your organization. Based on your page activity tab and the @ mentions, you can then use more of your better content in this area. However, to use others’ original work as reference information, it is important to request prior permission each time.  While other social media platforms are aimed at people’s communication, LinkedIn is targeting the professional level and brand narratives. Hence, business-related posts should focus on educational and informed content relevant to the professions of the target audience.

Marketing

The Benefits of Building a Personal Brand for Entrepreneurs

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Entrepreneurs must have a strong personal brand in the cutthroat business world of today. Building a strong personal brand may help business owners stand out from the competition and open doors to long-term success. The deliberate, purposeful process of defining and communicating your unique value proposition is known as personal branding. Even though people have traditionally taken considerable care to build their public personas and reputations, social media and internet search have significantly increased the possible audience for these efforts as well as the dangers and benefits involved. What is Personal Branding? The majority of individuals are aware with the concept of product brand building. Usually, it contains brand colours, logos, and information on how the product may help consumers. A person or business can establish a brand identity through personal branding. Business executives and founders frequently mix up their personal and company brands. The two are hence interchangeable. Your business may be strengthened by developing a personal brand that explains why you are the most qualified candidate for your role. Customers should select you over your rivals because your personal brand makes it clear who you are and what you stand for. At 77 Million, we recognise the role that personal branding plays in propelling business success. Our group of branding specialists can assist you in creating a thorough personal branding plan that complements your career objectives. Call us now!

Digital Marketing, Marketing

The rise of video content in 2024

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Over recent years, video content has become increasingly popular. It is the most effective way to build your business and reach your intended audience. Advertisers and companies are continuously looking for novel methods to attract customers and distinguish out from the competition in the digital era, when people\’s attention spans are short and data saturation is the standard. Visual material works better to engage online audiences than written information, even if written content in the form of blogs, ebooks, and manuals is useful in some situations. Videos also stick out amid other visual material. Unquestionably, using video content in your advertising campaigns is crucial since it makes your company more visible online and makes difficult situations easier for consumers to understand. According to research, In 2022, online video ad spending was about 75 billion dollars, with the US, China, and the UK accounting for the majority of this expenditure. Even after the pandemic, businesses still use social media and connected TV as effective strategies. Video is the most rapid content type in terms of information delivery for marketers. Short films are a useful tool for brands to rapidly convey complicated information to their audience. Because video content can easily be shared, advertisers have a great tool at their disposal to reach a broad demographic with their pitch. Another important factor is it is very easy to create videos given the availability of online tools available, you can create a video in minutes. You don\’t need to be an expert designer to produce impactful films for your advertising initiatives because the majority of these tools are simple to use. Why videos are becoming popular? Videos are becoming the preferred content format because of how well they can convey a lot of details in a short amount of time. According to research, a single minute of video is equivalent to between 120 and 200 words on average. This suggests that a film that lasts around ten minutes may be created from a text that is 1500 words long.  Likewise, people would choose to watch a ten-minute video over reading a comparable-length text. Videos not only convey a lot of knowledge but also tell tales, that\’s why people tend to remember them longer than challenging, factual data. Additionally, a study on video marketing reveals that 89% of 528 unique respondents acknowledge that seeing a video influenced their decision to purchase a good or service. Video content is given priority on social media sites since it scores better in analytics and gets more comments and shares than other media. The value of video format has been emphasized by the introduction of several video-centric features by platforms such as Facebook, Instagram, and TikTok. By producing engaging and enjoyable promotional films, businesses may encourage social media sharing, which expands their online presence and audience. Increasing customer trust is essential to increasing the rate of conversion and revenue. Brands may use video content to highlight the features of their offerings and establish a more personal connection with the audience they are targeting. Research indicates that 55% of shoppers view online videos while in-store to gain fast product knowledge and details. Brands may become industry leaders and win consumers\’ confidence by producing reliable and informative videos. With over 5 billion monthly active users, YouTube is the second-biggest Internet search engine and a significant platform for discovering and consuming videos. Facebook, on the other hand, has a vast user base of over 2.8 billion active users per month and generates 8 billion daily video views, demonstrating its supremacy in the social media platform. Using video content for marketing also helps firms become more credible, which is another reason it\’s crucial. Credibility is an essential component of development, regardless of the size of your company or brand. Sharing the endorsements of actual clients who have used your goods or services is a fantastic method to establish your reputation. You may capture the happiness and absolute enjoyment of consumers who are satisfied with the things they purchase from your business by using video feedback.  Moreover, video content marketing boosts search engine rankings, which is another explanation for why it is essential. One of the best ways to rise in the search results is to make YouTube and Instagram videos that focus on the popular search phrases in your field of business. Video is an effective tool to increase your revenue and with 77 Million, we will show you how. We are the best video marketing services company that caters to your needs and helps you increase traffic and captivate your audience.

Marketing

The impact of social proof on digital marketing and how to use it to build trust with your audience

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In this fiercely competitive world, earning the trust of your targeted audience is the challenge. This is where the concept of social proof comes in. Social proof is a psychological phenomenon in which people tend to do things or people want things that the people surrounding them use. Let us explain to you with a classic example a book that has written a best seller on its cover page is approximately a hundred times more sellable than a normal book in which no such accomplishments have been mentioned on the cover page. This is an example of social proof since people validate that the book is a good product as a result of which a large number of people have bought the book, so you are most likely to use or try the same product. Social proof can be done in many ways. When you go to a marketing website or e-commerce website, you’ll find reviews and rating sections for each product. You can give the ratings in the number of stars out of five or ten and you can give a detailed review of the product. Suppose you have booked an Airbnb and then give a review of the stay. If you give a good review, then the stay will appear in the higher search for other users as well. Also if you use credible leadership in selling any product leader or a person who is recognized in that field the sellability of your product increases. The more awards or certifications that you get from reputed organizations or leadership the more the product Your product can get the attention of the media not only in the traditional media sense but also in various social media platforms, the more the product will sell. Suppose your product has a YouTube channel, the more users or the more subscribers in this channel, the more YouTube channel search engine will display your video at the top of search and the more attention it will get in the public. This leads to the product becoming an example of social proof. Social proof is simply a very important tool by which a brand or a company can prove its credibility, quality, and sustainability. It gives the customers a sense of confidence in the product. The brand recognition of the product gradually increases in the market. The more the product gets space in the minds or the lives of the people. The more the product will become a part of day-to-day conversations. Building social proof increases the engagement of the users in it. Impact of social proof in digital marketing Social proof helps in building trust and increases the credibility of the product. People often trust the customer recommendations that are given for a product. When the targeted audience reads the positive reviews, they automatically get drawn to the product. It also increases the chances of purchasing the product thus leading to increasing conversion rates. Increasing engagement rates in your social media marketing can be achieved by carefully including social proof features. Products having a higher rating and a lot of reviews often have a higher chance of ranking well in the search engines. Google ranks the websites higher who have organic content and keywords. This can help in increasing your website\’s organic traffic and SEO effectiveness. Digital marketing companies should create specific mechanisms to create social proof of their products. They must encourage customers to provide and leave reviews and ratings of their products. This can be in the form of cashback. Suppose you give a rating on this website, you get a cashback of this much amount. This will encourage and gradually everyone will join this process of creating social proof. Another way is using social media strategically. Instagram and Twitter can be used beneficially by companies to make their products stand out among the crowd. The product must be partnered with influencers so that they can get the attention of the subscribers that respective influencers have. If your influencer wears a certain product, you are most likely to wear the same product or search for it on the e-commerce website. In this evolving digital marketing environment, social proof has become an important component of the strategy. Social proof helps in building trust and customer loyalty for the product. Discover how to use different kinds of social proof to improve the brand image of your company. Our team at 77 million, helps you understand what the target audience wants from your brand and how to achieve that. Connect with us now and start writing your success story.

Marketing

The benefits of Omni-channel marketing for your business and how to create a seamless customer experience across all channels

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With today\’s advanced technological landscape, everything is interconnected. Omnichannel marketing has emerged as the new customer engagement strategy where the company allows its customers to engage with the products and services of the brand. It not only enhances brand visibility but also has a lot of other benefits. Online marketing is constantly changing. In order to be visible to your targeted audience you should be trendy and consistent. For companies, an effective omnichannel marketing strategy can be revolutionary. However, in order to post any kind of content to any channel, you\’ll need the right resources to start with. This article will focus on the benefits of omnichannel marketing for your business and how to create a seamless customer experience. Research states that 80 percent of brands believe that omnichannel marketing is helpful in advertising their products. To clinch a sale in the online world of today, you need to have many points of contact with your consumer. For eg chatbots, emails, etc. Benefits of omnichannel marketing Customer-centric marketing Omnichannel marketing is based on customer-centric marketing. Omnichannel marketing connects with its audience on various social media platforms. There is always a brand presence available. This way your audience gets an extraordinary and immersive experience with the journey, building bonds and creating customer loyalty. More profits Employing an omnichannel marketing strategy will make sure that every time a consumer interacts with your company or website, they will receive a smooth, seamless interaction across all platforms. When your potential customers see your products on various social platforms it becomes considerably easy for them to make up their minds about the product. Constantly seeing a product builds trust among the audience. Offering a multi-channel shopping experience also increases the revenue for your brand. Brand visibility By being active on many platforms brands can reach a wide audience and improve their visibility. Increased visibility attracts new customers and also increases the chances of drawing in new potential ones. The more the brand is constantly interacting with the customers the more the customers keep coming back to the brands. Customer satisfaction Omnichannel marketing helps increase customer satisfaction by being present everywhere. The more ways the customers get to get in touch with the brand the more satisfied they are. The customer experience should be seamless whether it is surfing from the phone or laptop. When a customer buys something from your brand you can keep interacting with the customer by sending them content related to the purchase. This will help hold their interest, boost client happiness, and eventually result in increased revenue. They will consider your company\’s name immediately whenever they need to purchase anything. Increased income allows for more investments in expansion, creativity, and employee satisfaction. It also makes it possible for your company to weather tough times and unforeseen difficulties.  One of the frequent issues that the majority of businesses often encounter is customer churn. You can overcome this by having an excellent omnichannel customer service strategy that allows you to interact with your potential customers in real-time. Data insights Omnichannel marketing helps to collect data on customer preferences, behaviour, hobbies, and other touchpoints that help to curate products according to the customer\’s liking. This gives a detailed map of your target audience market. This data may help you improve your client service, profits, and advertising strategies and help in more personalized content marketing services. In order to create a seamless customer experience you have to scrutinize your customer journey. Once your customers feel that they are given importance they tend to form a long-term bond with your brand. Loyal consumers require less maintenance and provide greater financial benefits. By spreading the word about your brand to others, they also turn into ambassadors for your company. Maintaining consistency is very crucial and most content marketing companies today ignore this. Consistency invites attention. Maintaining a positive image over all social media channels helps. Consistent customer service is what makes your business stand out. Always make sure to monitor the customer feedback. Monitoring marketing strategies will lead to long-term success. Omni-channel marketing is largely dependent on personalization, customer satisfaction, seamless response, and many more aspects that one should keep in mind in this modern digital world. The more well-integrated your omnichannel marketing strategy is, the more customers it will direct to your platform. At 77 million, we provide content marketing services and personalize them according to our client needs. If you are looking to utilize omnichannel marketing to its full extent, you will need a creative content marketing agency that will gather data, and strategies and put the right thing on the right platform. 

Marketing

The benefits of interactive content in digital marketing and how to create engaging quizzes, polls, and surveys

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The importance of interactive marketing is only increasing. With the growing craze in this modern digital marketing world, users are spending more and more time on social media and engaging in an interactive content marketing strategy. Interactive content is a great way to engage with your audience and develop a meaningful relationship. Here, this article will explore the benefits of interactive marketing in digital marketing services. Interactive content can be of many types, but the most common are quizzes, polls, and surveys. Customers consume interactive content through various websites engaging in them by clicking or answering questions etc. Interactive content is fun and engaging. People enjoy them rather than boring quizzes. Benefits of interactive content Boosting engagement Only using text-based content can lose the interest of the audience. In this competitive platform, standing out and being unique in your approach will take you a long way. Interactive content provides a space for the audience to engage with their content and explore it. Active participation leads to higher engagement. For instance, if you are a beauty brand and want to market your product, you can engage your users by offering them to take quizzes or polls letting them know how your product will transform their lives. By fostering engagement, you can make them invest in your product. With the rise of Artificial intelligence, using chatbots to answer customer queries can boost sales. Brand awareness When the audience interacts with your product, they tend to spend more time on your website. The prolonged engagement enhances the awareness and remembrance of the brand. Brand-related surveys or games that are unique can encourage positive referrals and natural promotion. Personalized experience Personalization makes the content more intimate and interactive. By using traditional forms of marketing, people lose interest in the content. Interactive marketing, however, enables companies to engage in a more tailored experience. By creating quizzes and surveys you can learn about your customer\’s preferences, their behavior, what they expect from the brand, and much more. This will help to mould your products in a way that is favourable to your audience. In general, giving consumers personalized services can assist companies in strengthening their bonds with clients, raising engagement levels, and eventually spurring growth. Social sharing When it comes to social networking platforms, interactive content is typically more shareable than static information. The shareability of interesting, amusing, or educational information is much higher than boring content. Customers are prone to circulate engaging content with friends on social media when they engage with it and find it enjoyable, which broadens the content\’s audience and exposure. Differentiation Interactive content gives companies an advantage over rivals in a congested digital market. With increasing content marketing services, customers tend to incline more toward brands with an emotional connection through unique and interesting interactive experiences. Surveys that make the customer feel heard and seen promote a reliable relationship. In a congested digital world, creating content is not enough. Brands are in constant need to be more unique and should be able to connect to their target audience. Let\’s have a look at how to create engaging quizzes, polls, and surveys; Before rushing to create content, make sure you have enough data about the group you want to target. Quizzes help to engage with your audience and are more personalized. For example, a fashion designer might create a quiz to assist clients in discovering their ideal look. This will make the customer engage in your brand and can develop future marketing campaigns. You may get valuable insights and viewpoints from the public by using polls. This can be applied to make your products more appealing or to develop advertising strategies. Surveys help to get information that is more detailed and help to further comprehend consumer preferences. With these above strategies, businesses can develop more successful and productive marketing strategies to enhance their business growth. Interactive content regardless of its form, whether it is a quiz or any survey polls is a very excellent approach to attracting customers developing brand recognition, and boosting sales. With the growth of the digital world, only businesses that evolve to develop and stay consistent with the change will have a better position in the success journey. We at 77 million are here to help you with your marketing journey. We will improve your interactive content with our talented and professional team, skilled in content marketing services, and will help you tailor your marketing needs to achieve your goals. We are a leading digital marketing platform and will help your business to increase your brand presence, website traffic and much more. Connect with us right now.

Marketing

Important Marketing mistakes to Avoid

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In this constantly changing digital world, digital marketing is crucial for building a successful brand and being ahead of the race. The creative digital marketing space has become challenging and businesses need to focus on important things to avoid making mistakes. In this article, we will talk about important marketing mistakes you need to avoid to have long-term success. Not having a thorough research One common mistake marketers often make is to neglect the target audience. You have to have good knowledge about the audience you want to target, their behaviour, choices, etc so that you can come up with an effective marketing strategy. Failing in this step, you will run the danger of creating content that won\’t connect to the audience, wasting money and time. Half of the social media population is on their phones. Neglecting the mobile users can be risky. The design of your website should be customizable on mobile phones as well, thereby doubling the amount of traffic you attract. A smart business strategy with a well-defined plan will always take your business a long way. Ignoring reviews Although people don\’t like receiving hate or negative feedback on their website, this can be a stepping stone towards your success. Ignoring feedback like they aren\’t here, will lead you nowhere. Instead, accepting them and making the necessary changes in your brand will make the customers happy and satisfied. This will make them trust your brand. You can show them that your brand is responsible and listens to their customers\’ voices. Avoiding social media You might think you can avoid social media and it won\’t affect your business. Let me tell you you are wrong. Not having any platform to promote your services might affect your brand negatively. You can advertise your brand over popular social media platforms like YouTube, Facebook, TikTok, Instagram, and LinkedIn where you can engage with your audience and turn the leads into customers. It is very important to remember to be consistent in one\’s social media. Lack of regularity might ruin your reputation among the audience. Discounts and promo codes According to recent research discount codes attract more customers. People often impulsively buy something if there are discounts available. Limited-time deals, end-of-season sales, and pops-ups can be used on your website to attract customers. This will make the customers want to buy more. SEO optimization SEO in marketing can be overlooked. Avoiding the SEO services can greatly reduce the website traffic on your site. In order to rank better, keyword optimization, and ranking order, shouldn\’t be avoided. Ignoring this crucial marketing step in your marketing plan can overshadow your business. Only focusing on sales Although increasing the revenue is important, focusing only on this financial aspect might be harmful. Customers are attracted to brands that have more than their goods and services to offer. Building a trustworthy relationship with your customers is crucial. Quality over quantity makes the audience trust your brand. Keeping in touch with your customers with email marketing and engaging with them, showing them gratitude are beneficial for your business. In this digital era, you can make more informed choices with the above-mentioned tips. To start with you have to have a solid plan. Digital marketing has endless opportunities. By maintaining consistency, and approaching a holistic way of SEO optimization you can boost your business like never before. By refining your strategies you can stay ahead of the competition. 

Marketing

How to use LinkedIn to promote your business

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Launched in 2003, LinkedIn has become an important tool for networking and connecting to users of all kinds. Most notable among other uses, is its unique capability to promote businesses and make your brand visible among a wide array of customers. A study showed that LinkedIn generated leads more effectively than Facebook and Twitter and that too with a margin of 227%. With a staggering, 774 million users across the globe, your brand is already in the widest market possible. However, not everyone can take advantage of this fruit wisely. To use this platform effectively, you need to post regularly and constantly. This will ensure that customers who have shown interest in your product remember it for a stretch and ultimately realize that the concerned product/service is essential to them. However, dull texts won’t suffice. You must get creative with videos, animations, and photos to get the customers glued to your post for a minute, at least. However, not everyone likes a showoff. If you have a cricket bat to sell, don’t always sell the bat per se. Talk about the beautiful game, the recent tournaments, and all. If you can sell the broader picture, you are good to go. But how to get such diverse information in your field? You do so by observing others in the business. Everyone can learn from anyone, however less informative it may be. The more you get dissolved into your business world, you will have innovations. Not only innovation in your product but innovation in marketing or innovation on a customer feedback mechanism. By networking with similar people, you may want to collaborate with them so that you can fuse your ideas to overcome the shortcomings in your respective product. It helps in making your brand more recognizable. LinkedIn marketing gets you there. The art of writing a post is equally important. The use of hashtags comes in handy. It helps in putting your post at the top of the search results. Another important thing is to create posts of varying lengths. No one loves consistency in a similar pattern. Sometimes use video, sometimes quote popular people, and sometimes take the help of contemporary movies or games to deliver your product to the masses. In many cases, the sustainability of the product depends more on the market and brand recognition rather than the individual product itself. For that, you need to make yourself visible and stand out. Everyone uses a profile picture, but make something appealing, something that people can consider opening your account for. Search Engine Optimisation is another important key. Make your presence and the visibility of your posts to the top by simply using a few basic principles and voila you are at the top of the charts. Design and edit your LinkedIn page till it\’s perfect. Update every field available on it because you never know what part of quality the person on the other side is looking for in you. This also applies to others. Make your virtual friends think that you are one step closer to the others. Never miss your network updates. Check what’s new your followers are getting into and truly create an immersive community. To improve is to get bigger. Regularly send connection requests to persons that are related to your industry. A customized message sometimes goes a long way. LinkedIn in other words LinkedIn advertising is truly the marketplace of tomorrow. Without the physical presence and tax, you can reach a wide array of customers which wouldn’t have been possible for a localized store. You can now globalize your product instantly. This has truly made this platform a global marketplace of the 21st century.

Marketing

How to use Instagram stories to promote your business

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Instagram has been a big hit since its inception. It has now 1.2 billion users across the globe and makes up at least 28 percent of the world’s internet users. From being the audience of only the youth company, Instagram has widened its consumer population from small children to old persons. It has become a community where diverse groups of people can interact with each other. But the most revolutionary use of Instagram has been its use in business expansion. The business community has utilized this tool for promotion, new announcements, special offers, and whatnot. Today’s customers sit behind the app and order customized products from the whole world. The best use by businesses is through product advertisements. YouTube ads are easy to skip through, here is where Instagram marketing comes in. Instagram stories are like conveyor belts. You start going through your friends’ stories and advertisements kick in. In a matter of time, you have gone through many ads without even realizing it. And the best part is, it is rarely skipped. Instagram stories can be made more interesting by using additional features. We can create a poll and get to know what the customer\’s demand, what is the current trend or simply which colour the customers will prefer. You can easily create a grievance redress mechanism by simply asking the question: How can we make our product better? Now hundreds of suggestions will pour in from the customer base. In this way, the product can be improved without any expenditure. You can simply ask: what are you expecting? And we will get suggestions from our customers about what they want next. What products are they looking forward to? That is the beauty of the integration that Instagram provides us in the market environment. The traditional conventional market environment is replaced with an adaptive, responsive, and transparent ecosystem that will lead to the welfare of the customers by getting what they desire and the increasing profit of the business because they know what their customers really want. Say your business is launching a new product. Get a countdown timer in your story. This is what glues the audience. Do announcements on Instagram in short clips so that the target audience does not get bored and consume the product without even knowing. This is what makes this platform ideal for business promotion. With a wide range of businesses working simultaneously on this platform, it is easy to find similar businesses for effective collaboration and subsequently general improvement in your line of products. What to know about the mood of the audience after using your product or services? Just add a reaction slider in your story and you get a work of one day done in minutes. If this is not effectively working, what is? But what makes your story above others? Or what is the probability that your story is in the feed of 9 out of 10 customers? This is where the sweet effect of hashtags comes in. Use common or prevalent words to put your story at the top of the crowd. This helps in improving brand recognition. The live feature is equally important. Use it to show behind-the-scenes to customers to get them integrated into your business ecosystem. Before the launch of a product, show clips of the entire setup that is going on behind closed curtains that you are just about to put in front of the world. Instagram provides a wide array of opportunities and possibilities. Those who can use it effectively will master the art of business and its aspects.

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