Marketing

Businesses are constantly in search of methods that will enhance their presence and get them, loyal customers. Google has many powerful tools that can contribute to expanding and monitoring the business online. Google Display Ads is one such tool that gives businesses the chance of ranking better in search engines. That is why you need to find the best display advertising services for your brand. While planning your next marketing campaign, incorporating Google display ads can be of great advantage. What are the benefits of using Google display ads for your next promotional campaign? As a business owner, you would want to use the best tactics for your marketing campaign. Check out the benefits of Google display ads for your brand. Helps in measuring your success: Measuring success for your ads is an integral part of your campaign. Through your ad report, you can check which ads have got the most clicks. Also, you can determine the value of those unique clicks. With this amazing feature, you can track the engagement of your ad which contributes to measuring the success of your promotion. Get fast and effective results: Many brands trust various elements of digital marketing. When you align your marketing campaigns with Google, you will see there is an exponential growth in the search engine result pages. Thus, with Google display ads, you can get quick and effective results. All you need to do is create a highly impactful ad and boost it to get a quicker return on investment. Craft your ads with precision: With Google Ads, you can use demographics to make your ad more specific. There are many ways by which you can target your ad for precise results. Here we have churned out a few of these demographics that can fetch your ad effective results. ·    Location: You can choose a location for your ads where you want them to be seen. With this demographic, you are focusing on only a specific region for better results. You have the freedom to choose as many locations as preferred for your Google display ads. ·     Devices: This is another demographic that can help you show the ad on specific devices. You can also choose when the ads will appear on those selected devices. ·      Keywords: Your business would either sell services or products.You need to use relevant phrases or words which can show your ad to the audience when they search for it. Familiarize your audience with your offerings: When a business makes its way in the market, its first intent is to gain popularity. So, with display ads, your audience will start developing an initial interest. According to research, it has been found that there was an increase in brand awareness by 21% due to Google display ads. The ads are carefully integrated into specific websites, putting them across your target audience across the world. Therefore, investing in Google display ads for your business is worth the money. Less costly than other advertising options: As we know, digital marketing is enormous. Various advertising forms a part of it. But choosing display ads is a cost-effective solution in comparison to other available options. It is not too costly to start running Google display ads for quick results. You can use this solution and drive traffic to your website. If you are still thinking, “Are Google display ads the right approach for my brand?” we say, “Why not?”  As a display advertising agency, we understand the importance of your goals and would want to help you achieve the best. With our tailored-made advertising goals for your brand, you will start enjoying the attention you receive. Now that you know how effective Google display ads can be for your brand, you should think about using this excellent strategy. Get in touch with the best PPC management services agency for custom solutions to fit the budget and requirements of your business. Conclusion It is now time for your business to leapfrog the organic search results to get higher clicks and conversions. One quick and easy way to achieve this is by infusing Google display ads in your promotional campaigns with consistency. Bring the best out of your business with targeted marketing campaigns. Be it a small business or a huge corporate firm, Google display ads provide perks to businesses of varying sizes. You can put your ad online and let the right set of audiences see it. If you want to take your business to the next level but have limitations to your budget, then choose AdWords PPC management services. Starting a new business or revamping your digital marketing solutions? Whatever your needs might be, we are here to provide you with the most affordable and reliable services. To help you make the best out of your digital marketing campaign, get in touch with 77 Million today!  About Author Arif Khan CEO at 77Million Mohammad Arif Khan is CEO at 77Million. He is a computer graduate from JNS College and holds various certifications in Digital Marketing. He is a sports enthusiast and Digital marketing wizard. He has spent more than 12 years in Digital Marketing Industry and worked on numerous projects. He is fun to interact with and an apt Digital Marketing strategist with an impeccable track record of lead generation and driving growth, connects with him on LinkedIn to take your business to new organic heights.

Lead generation tactics are one of the most difficult difficulties for digital marketers, as their businesses require more clients to thrive. The quality of the service given and the quality of the material intended to attract the targeted audience are the keys to increasing traffic and increasing sales. A new sun has risen as a result of technological advancements. The globe has become a global village, and the digital era has altered the way we conduct and manage our businesses. No matter how much the marketing or advertising landscape evolves, the basic goal will always be to direct and engage more traffic to your website to increase sales and enhance conversion rates. 77 Million and other digital advertising solutions will provide you complete control over your marketing investments and help you improve your business outcomes. If you\’re looking for ways to produce leads for your digital marketing agency, here are a few lead generation tactics that can help you get some great results. Website Optimization – First and foremost, since your website is the primary source of all traffic, you must ensure that it is operational. Website loading issues, sluggishness, and a poor user interface repel visitors rather than attract new ones. Many tools are available to assist you to examine your website for faults. Knowing which clients or companies have viewed your website is necessary for sales-specific marketing. This can later be given to a sales representative for a precisely designed follow-up conversation to land more clients. A/B Testing – You can use an A/B test to see which version of your website is generating the most traffic. Statistical analysis is used to evaluate performance. Conversions are increased when forms on websites are made shorter. This aids businesses in increasing conversion rates, resulting in more leads being created. Routine website checks – If you\’re like most firms and only examine your website for bugs when something goes wrong or if you get a lot of complaints, you\’ll lose customers faster than you gain them. This laid-back attitude inadvertently causes the website to lag and potential visitors to leave without you even realizing it. Visitors can quickly be turned off by broken links that never load or 404 error pages. Keywords – Finding out which keywords your competitors are already utilizing and generating traffic from can be quite valuable. You can optimize your content by determining which keywords are effective for them. Furthermore, by using related keywords, you can improve your website\’s ranking. A fantastic suggestion for efficient lead-generating tactics is to use long-tail keywords to organize your online content. Customization – A generic landing page will never help you and will never enhance your conversion rate because they always target a broad audience, which is not a good thing in this situation. By offering individualized content to the end-user, you can improve the chances of your website succeeding. Mobile-friendly site – Websites must be more mobile-friendly, according to Google. Think of your website as a virtual business card. It can be worrying if your website is not designed for a smooth experience on a user\’s smartphone. If your website isn\’t loading or performing properly on a cell phone, it\’s a major cause for concern, especially given the number of people who use their phones and how much traffic you\’re losing because of it. SEO matters – No matter how appealing your website is, if it is not visible to potential customers, it will not create leads. That\’s when SEO comes to the rescue. SEO techniques help your website appear on the first page of Google results. Lead magnets are content items, such as PDF or audio files, that visitors can see and download in exchange for their email addresses or other contact information. Lead magnets come in a variety of shapes and sizes, but they all have one thing in common: they allow you to talk to potential customers who aren\’t ready to buy yet but could be convinced. CTAs: The Saviour – On your website, provide a call-to-action button. Over half of website visitors who call to speak with you are qualified leads. Only 2% to 3% of those who don\’t call will become customers (conversion rates may vary by industry). According to Lucep’s research, adding a click-to-call function to a website boosts engagement and conversion rates by up to 72 percent. It\’s especially good at converting users that come to your website on a mobile device. You must generate engaging content and make certain that it is distributed through channels that go directly to your buyers. That\’s all there is to it. You can prepare and execute it methodically and scientifically, leaving nothing to chance. Looking for some great lead generation agency? 77 Million provides lead generation services in the USA!  We here at 77 Million, focus on lead generation up to the bottom line. All our experts strive hard strategically to provide you with the best results in just no time! Come join hands with the best digital marketing company in the USA!

With almost half of the world\’s population (over three billion people) utilizing social media, it has become an integral part of our daily lives. We can do the following with the help of social media: Investigate brands and people, Find out about the latest news and trends, Establish personal and business connections, Regardless of your business, using social media to boost your brand\’s marketing plan is one of the most efficient and successful ways to do it. The advantages of social media marketing for businesses are virtually endless. There are a lot of agencies for this, want to know the best ones? We\’ll go over the top reasons to invest in a social media marketing strategy, from expanding target audiences to improving visibility and increasing sales. To know the benefits of social media for business, hop in! In Grow your audience – To raise awareness, social media allows for the use of short-form information and multimedia. The goal is to produce consistent, high-quality content that people want to see on their social media feeds on a daily (or many times a day, if you\’re like me) basis. For starters, don\’t push things or services all of the time. Rather, use images or capitalize on trends that appeal to a broad audience (while still preserving your brand\’s identity) to fill your channels. Finally, you should urge your fans to share your material with their friends. You could also invest in great material to increase your follower count. Drive away with your story – In contrast to traditional advertising and marketing strategies, social media provides you with a unique level of flexibility. It provides you with a worldwide stage on which to tell your brand\’s narrative. You may use social media whether you\’re a new firm that wants to raise visibility or an established corporation that wants to rebrand. Fresh content in several media can expose your brand to a much broader audience than billboards and television commercials ever could. Furthermore, social media platforms provide direct connection and conversation with your target audience. Finally, this aids in creating a lasting impression. Stand out from the crowd – Social media may also help you keep track of your competition and keep up with industry leaders, trends, and news. Understanding how your competitors utilise social media marketing might help you develop a better plan for yourself. When researching the competition, consider the following questions: What has worked for other brands in the past? What isn\’t there? Is what works for other brands applicable to yours? What other ways are these companies making use of their web presence? Can you improve both their and your own social media strategies? Developing relationships – Social media allows firms to communicate directly with their target audiences. You obtain immediate knowledge of your target audience\’s preferences. Thanks to platform-specific indicators like post likes, comments, and shares, this is possible. This information might help you plan your content generation strategy for long-term engagement. Consider incorporating social media marketing into your business to obtain feedback. With polls and questions, you\’re certain to get immediate feedback at a low cost. Boosts traffic and gives insights – Through ads and content that you place on social media, you can drive visitors to your website. You may quickly engage and build a bond with your consumers and improve traffic to your website by responding to comments and messages. By focusing your efforts on the correct platforms, optimising your business social media profile, and maintaining a regular presence on social media, you can maximise the amount of exposure your business receives. Cost-effective – The majority of social networking platforms are free to join. Facebook, Instagram, Twitter, and other social media platforms are all free to join. However, if you want to take it a step further and pay for further promotion, such as advertisements, you\’ll be able to reach even more potential customers at a lower cost than other marketing techniques. Most business owners, however, do not have the time to invest in social media, so we will collaborate on a social media marketing strategy for your company with the support of our content marketing professionals. Finally, one of the advantages of social media marketing is that it allows you to gain a unique perspective on your market by conducting surveys and polls. You can directly ask customers to review your items and to like, share, or comment on them, allowing you to learn more about how they feel about your brand or product. So, in conclusion: It is vital that your business has a social media marketing plan to keep up and continue growing. One of the top corporate social media marketing solutions is 77 Million! With the support of an experienced team of Digital Marketers, we work on developing a brand image that attracts more customers in order to cultivate a loyal audience. We collaborate with businesses to provide the best content marketing solutions, establish client relationships, and increase conversion rates. If you\’re looking for a reliable digital marketing agency, you\’ve come to the right spot. We\’re looking forward to assisting you. Please get in touch with us straight away! We provide the best social media optimization services!

It is important to ask such a question, and we are glad that it popped up in your mind. You might have heard somewhere, that content is the king, right? But have you heard the whole phrase altogether? It says “Content is the King, while conversions are the Queen.” This pretty much nutshells, the spices in your Digital campaign, content marketing adds a lot of flavour to your business! and there are a lot of content marketing agencies available to aid you for the same! Simply adorning your website isn\’t enough; adding some spiced-up branding flavors is just as crucial. If you truly want your consumers to stay with you, spread the word about you, or become new customers, you must supply them with what they require. People nowadays require content, and supplying it will simply pave the way for you to get the attention you desire! Let\’s take a look at what content marketing has in store for you. Get your name out there: Creating new blog content regularly will help you be noticed by Google and improve your search engine rankings. It will be easier for your blog and website to rank naturally for those keywords if you publish search engine optimized-blog articles regularly. Offering a good deal: Content is a wonderful way to provide customers with something of value for no cost. These days, there aren’t many completely untouched e-commerce markets. Go above and beyond to deliver valuable material to your customers, such as blog entries, articles, lectures, and even free downloadable reports. Affinity for the Brand: Creating a content strategy is critical for businesses. Customers are more likely to feel a good connection with organizations that provide personalized content, according to studies. In truth, if your content marketing efforts are successful, your clients are likely to have a positive opinion of your company. Flexibility: The best thing about content is that it may take many different forms. There is no rule that content must be written in the form of an article or a blog. The field of digital marketing has developed as technology has progressed. Billboards, magazine covers, articles/blogs, podcasts, videos, and pop-up messages are all examples of content. The objective is to produce consistent content to engage the audience and develop a loyal consumer base. Cost-effectiveness: Marketing is a costly endeavor. Content Marketing, on the other hand, has shown to be a cost-effective strategy for several businesses. When you partner with a Digital Marketing firm, it will take care of all of your internet marketing needs within a realistic budget. It creates leads, expands your consumer base, and expands your brand\’s audience. It\’s a long-term investment that will pay off in the long run. In touch with Influencers: Influencer marketing is a rapidly gaining popularity content marketing method. You reach a far larger audience when you enlist the support of renowned social media influencers to promote your content. Collaboration with these influencers will also improve your brand\’s authority because their opinions are trusted. Try collaborating with influencers or even micro-influencers if you want to swiftly reach a larger audience. Beat your competitor: One of the most crucial goals of any content marketing plan is to stand out from the crowd and your competitors. And effective content will accomplish this by demonstrating to your readers why you are unique. The ability to make your brand look unique and fascinating supports the notion that content is king. You can be as unique as you want with material! When people look for a service or a product, they\’re looking for a solution to their problems or a means to meet their demands. You will address this problem and present your unique solutions in your writing. Looking for top content marketing services in the USA? 77 Million is one of the best corporate content marketing solutions! We focus on establishing a brand image that attracts more customers to build a loyal audience with the help of an experienced team of Digital Marketers. We work with businesses to help them with the best content marketing solutions, develop relationships with their customers and enhance conversion rates. You\’ve come to the correct place if you\’re looking for a reputable digital marketing agency. We\’re excited to help you. Get in contact with us right away!

If you are running a business and don’t know the significance of online presence, then this article is for you.  For pay-per-click advertising, when a customer sees this ad on another website and clicks on it, the advertiser can pay the publisher for a set of clicks. It is more reliable and brings in more revenue with the advertising. On the other hand, if PPC is poorly managed, it can lead to increased losses. It has been proven that web analytics can be very effective in targeting the right customers.  Reduce Fraud Costs PPC is more cost-effective than banner and popup ads. PPC advertisers can get immediate feedback on performance and increase consumer acceptance by using data that is already collected. Increase consumer engagement. PPC can help increase consumer acceptance of products by using statistical analysis of online behaviour.  Increase Revenues From home health care to a pawnshop, many small businesses want to use the web to build a presence online and gain more business. PPC is dependent on the amount of traffic to the particular site and hence is proportional to the returns generated. Building up a large customer base makes it possible to create a robust e-commerce business with an established revenue and customer base. The cost and data collection are low compared to other sources of revenue. In addition, PPC can generate revenue streams with just the number of clicks. Build Your Profitable Network Reach out to all the people who wouldn’t normally reach out to you through PPC ads. It also allows you to reach out to customers in new markets, markets with smaller penetration, and small firms with no experience selling to larger enterprises. If the business is focused on high-return businesses or is seeking a strategic partner with good business culture, there is a strong case for PPC to be in the consideration process. The PPC model is highly scalable. Reliable Approach Since PPC is typically used by consumers who want to buy and sell goods through ads, it helps to have accurate information. You can then target PPC campaigns better and better to optimise your own product offering and your customers’ satisfaction. Secondly, PPC campaigns are extremely popular, especially among consumers that want to purchase products quickly (or at all). As a result, many companies are rushing to implement them.  Close to the Users Pay-per-click is an important aspect of how organizations store and manage user information. It provides both the ability to track user behaviour and the opportunity to serve targeted advertising based on user behaviour, that is, the related keywords.  Friendly Idea The PPC approach to online advertising is easy to understand, cost-effective and enables businesses to reach their most engaged customers while offering the potential to build customer loyalty. PPC management for small businesses offers a number of advantages, including competitive advantage in digital marketing, shorter product development cycles, increased customer reach and greater brand awareness. Good Investment Many companies recognize the value of advertising and are offering PPC services. This can make up a large portion of the total cost. While PPC can be expensive, it is very efficient to pay for its services by way of a percentage of revenues, such as 40% or 60%. In other words, PPC is an excellent form of incentive. Clear Value Addition  If you can get paid to promote your product or service, you’ll probably want to do so. You can do so more easily with pay per click management services than through other means. By placing a highly visible advert on your website or directly interacting with customers, you can dramatically increase the chances of receiving a commission for any future activity related to your product or service. For one thing, Pay-per-click advertising is a big reason why Internet usage on eCommerce is high; as a result, pay-per-click ads have been a huge and growing source of revenue for Internet vendors. 77million is a pay per click advertising agency, which believes that as long as these services give their targeted customers a great value, there will always be demand. If the service providers can demonstrate that they get the right consumers, they can make a living by being good advertisers, and their businesses will succeed.   

Advertising is becoming a vital part of every business. You may need to advertise online in the form of e-mail or text messages. There are two main reasons why you need to advertise online.  1. There are several different ways you can advertise online.  2. The type of advertising you create depends on the type of product or service that you are selling.  Advertising online is not limited to just sending out marketing material. A lack of creative execution or creative thought can also lead to a lack of trust. We’ve seen many successful ad campaigns fail. They’ve all had a number of design decisions made that were very expensive, made by people who should know better. To understand why you should choose Google Ads for your business, you need to understand a few things about it.  Google AdWords! Google offers advertisers real-time, ad-hoc, interactive campaigns to optimize user behaviour. As you probably know, advertising is generally defined as an opportunity to show or persuade customers. AdWords is an organization that organizes web pages. Advantages of Google AdWords for small businesses include earning extra money by getting more leads, getting more conversions, and increasing customer loyalty. You have to be competitive. You might be better off offering more or better offers to competitors if you are offering to sell a product directly to consumers. This is Why Google Ads Wider Hands If you have a customer base of millions of Internet users, it is easier for marketers to reach them as well as maximize their lifetime value from their visits to your Web site. Most marketers know that a Google Ad leads to Google rankings and ultimately will drive businesses back to their own website. You can reach a much larger audience of potential customers using just one tool. For Google, the primary objective is to drive revenue for the company by generating the highest quality and consistent ads.  Less Effort, More Results Google AdWords are free, easy to use and provide the opportunity to “adopt” your customers. Usually, campaigns are costly in terms of campaign management time and resources used, and maybe more expensive for marketers to track and manage, but not with Google Ads. Access to the web’s vast amount of data allows companies to offer consumers more personalized, tailored ads. Many Google advertisers are offering their customers personalized offers based on what’s been shown in the ad. Market Cap Google has the largest market capitalization globally— billions and growing—so having all the top markets to target will increase your chances of landing in the top results. You may use Google Ads to increase your marketing efforts by linking to your brand’s ads. Google shopping Ad services is a very important method for increasing your brand’s visibility in search. This approach, therefore, has the added benefit of increasing your odds of successful campaigning. Leverage Customer Lifestyles By tracking customers’ visits to different pages of the store, advertisers can tailor campaign messages to the segments of the user who have chosen to visit that page. You have greater control over who sees your ad, and you can target different campaigns based on your unique needs. The same principle applies to the targeted advertising pages for individual customers. Google Ads is a great way to get paid through organic search traffic, as it has an abundance of options.  The Right Direction Targeting customers is critical to maintaining the competitive edge of your business. Content is the best way to reach those potential customers who may not have found you personally but may be interested in your business. Google Ads are very effective and easy to use when you can provide a clear and convincing reason to use them instead of a spam campaign. Using Google AdWords makes it easier for you to perform targeted campaigns. You can monitor and understand your users’ interactions with your ads. These Ads, which can be either factual or subjective, can be either objective or subjective and are usually part of a marketing campaign. In a nutshell, Google Ads is a powerful service that can help your business make a difference—from targeting its leads to growing its brand. You can change the targeting of your ads, or you can opt out of this advertising program altogether. By opting for 77million, you’re essentially saying that you want Google Ads in your advertising budget backed by an experienced AdWords management company. There is a big difference.

When you consider the sheer reach of digital communications, the power of messaging, the ability of social media to empower brand managers and, in a sense, brand owners, it becomes clear that e-mail can be used to powerfully influence how people engage with and make decisions about a brand. This phenomenon called brand relevance, which is based on the hypothesis that brands are driven by the interests and feelings of their core consumer base is something every business is familiar with. E-mail marketing campaigns are directed not just at people who can answer questions but also at people who can offer a quick response. E-mail marketing can be an interesting and exciting challenge if you don\’t know what your customer wants. Let’s walk you through the aspects of this ever-trending form of digital marketing. As you read all of these, consider whether e-mail marketing management services can improve your performance. E-mail, the Marketing Weapon Marketers have three main goals with e-mail marketing:  1. To drive conversions  2. To increase customer acquisition  3. To increase the number of customers sign-up for new accounts  4. To increase the revenue to companies. Write An Effective E-mail • Create a customer-centric mailing list so that you can focus on the who matter the most to your customers. • Define the best tactics for converting e-mails to text  • Make sure that you use relevant content—not just body text, but the subjects and the annotations too—when making e-mails. • Create a high-quality e-mail template that is clearly written and easy to navigate through.  • Prepare a consistent list of important message types in a clear fashion.  • Follow a consistent format for your e-mail.  • Make a set of simple rules that can assist you in writing an effective e-mail.  • Use keywords and short phrases in your e-mails  • Include your target audience in your e-mail.  • Design the e-mail to resonate with your target audience.  • Make sure the e-mail has an engaging subject line and uses headlines that reflect the message. When selecting your subject line and using headlines to convey your message, ensure that your message is concise and clear.  The Output • Keep customer conversations simple.  • Have your customers view your e-mails on a calendar of their choices. • Ensure that you don’t waste e-mail traffic by sending out multiple e-mails on the same subject. • Ensure that you send out an e-mail to all your contacts to ask them to leave you a customer number. • Enables repeat customers to view your e-mails for more than a set time threshold each. Why Choose Email Marketing? Larger Audience Many small businesses are not in the best position to effectively get their business out into the marketplace and are typically in the lead with respect to marketing or e-commerce sales. The more relevant the online presence, the more relevant the lead generation funnel, and the more likely it is that the business will become more valuable.  Lead generation is about identifying potential customers and getting the word out to potential buyers that it is an important buyer that needs to purchase something from our company. That said, E-mail marketing is definitely a top choice as far as B2B marketers are concerned in click-through rate, lead nurturing, and revenue generation. Brand Building: Brand awareness is the most important value added by e-mail marketing. The image of your business improves as e-mail marketing programs get more consistent and successful. The more consistent your marketing programs are with the marketing budget you set, the brand awareness will be better. The effectiveness of the marketing program itself will also impact the brand.  Online Conversion: Marketing campaigns tend to be much more effective when using e-mail than the other channels. It is far better to retain as many customers as possible. One of the greatest rewards you can expect to receive from e-mail marketing is conversion. This is particularly important when sending mail to B2B customers. Online B2B marketers or, more precisely, B2B e-mail marketing trends are far more concerned with e-commerce conversions than they are with B2C conversions.  However, because they are far less concerned with customer acquisition than B2C marketers, e-mail marketing remains a key tool to reach and retain consumers. In fact, there is a growing body of literature to support the proposition that if it is not customer value that is at the heart of a successful brand and not just its image, then the success of any brand is unlikely. Therefore, it is not just about finding the right mix of brands to deliver customer value but also about building and sustaining the brand.  Online campaign optimization: Marketing campaigns based on online communication need to be optimized very carefully. All content should be linked and linked right to the right website.  Link marketing: Marketing campaigns need to be linked to social networks. The goal of e-mail marketing via social media is to maximize the likelihood of the user seeing the content and the engagement on the relevant social media channels.  While it’s been many years since a successful e-mail marketing campaign was launched, the trend continues. Many growing companies like 77million need to take a proactive approach to B2B e-mail marketing. One of the most important factors in the success of an e-mail campaign is whether it’s a simple response to a question or whether it’s an actual product offer.