Marketing

Advertising, the word, is a whole industry in itself. Nowadays, much of the communication content on the Internet is targeted at a specific user. A company can monetize that user\’s behaviour by using advertising technology, just as they could of any other person. Advertisers now have to understand how to communicate their messages with their customers best so they don\’t make them nervous.  A new generation of advertising apps with greater social aspects and convenience and convenience-seeking features also creates new opportunities for online shopping and the sharing of content on social networks. We can say that display advertising is the one that can go through a huge transition concerning its total reception and adoption by both the users and providers, to view the idea as a whole new concept now.  Display Advertising The advertisement that appears on a user\’s computer, on their screen, on the front page of a newspaper, on the front page of a magazine, or in front of a television is known as a display ad. In other words, a display ad is basically the content of a website that accompanies the browser when the user visits the website. The primary purpose of a display ad is to display a portion of a user\’s presentation, including text, graphics, pictures, audio, and video.  The main purpose of such ads is to provide information to the user, for example, to ensure that the user pays for what they are buying. In the past, all display ads were directed to the users to whom they were directed. Today, Internet services and ad networks have led to a significant increase in the use of personal data, which is collected through online activities that usually involve many social activities and interactions. Display advertising is more dynamic and attractive now than its conventional birth-given level up the transition to the online platform and increased importance among growing businesses. Saviour of Small Businesses Small businesses do not want to run the risk of marketing in a full-fledged campaign, while they can easily put a display ad on their website without much effort and capital, even if that small website is just trying to appear decent. The purpose of this article is to make small business owners realize that they, too, can have large scale advertising campaigns if they do not think twice before approaching potential advertisers. Advertisers are not limited to sending targeted messages. Many companies are interested in using efficient display advertising features to their advantage, whether you are a travel agency, hotel chain, or apartment complex. Let\’s focus on some of these benefits of display ads. Money saver Display advertising can improve the efficiency of the small scale industry\’s sales processes. This is especially true for small businesses in rural areas. They can reduce administrative costs by streamlining and managing inventory while being more cost-effective in certain areas with a strong need for local marketing efforts. Display ads can also be a more efficient use of scarce resources as some local advertisers see direct advantages from having a site addition within their town and cost per click(CPC) concepts. Complete customer target Best display advertising services offer many benefits to small businesses, often struggling to meet the increased consumer demand. This has prompted a new breed of advertisers, many of whom provide an additional revenue stream through their placement on the website. For a small business to be successful with display ad placements, it must be able to attract a sufficient number of visitors to its website to pay off the advertiser. This is difficult to achieve without adequate online advertising. By offering online display ads, businesses have the opportunity to compete head to head with major corporations with an advertising budget of several billions of dollars annually. Branding Best Another advantage of display advertising, besides its ability to drive increased revenue, is the potential for increased customer loyalty because users can opt to advertise as little as two or three days before a scheduled sale when sales begin, and the new offers become available, which can save over a billion dollars annually. Display advertising can also be an effective marketing tool to help generate new customers as people are more attentive to what they see rather than read or hear. Top talent hunt In addition, display adverts provide a way for a small business to attract the top talent in your industry. In addition to their direct marketing advantages, adverts can also be an effective tool in attracting the attention of professionals with interesting strategy criteria and creating relationships within your organization.  Social networking and Remarketing By allowing small businesses to monetize their own web presence by advertising to others, remarketing can help small businesses to increase their brand recognition and generate revenue. And social networking through display ads provide the ability to connect with a large network of potential clients and prospects can enable a business to maximize the value of its existing relationships. The main advantage of remarketing is that it brings people unfamiliar with your company to your brand. This increases your brand recognition in their eyes, and you get positive feedback from them. As an external consultant, a display advertising agency can help companies to identify, develop, and integrate the right IT resources into their business processes.  Many good companies have resources available for small businesses, but it\’s up to each organization to determine how best to use their website to generate interest. Consider collaborating with 77million to build the right rapport with the user interface through effective display advertising. About Author Arif Khan Mohammad Arif Khan is CEO at 77Million. He is a computer graduate from JNS College and holds various certifications in Digital Marketing. He is a sports enthusiast and Digital marketing wizard. He has spent more than 12 years in Digital Marketing Industry and worked on numerous projects. He is fun to interact with and an apt Digital Marketing strategist with an impeccable track record of lead generation and driving growth, connects with

We are often asked the question how social media has given modern businesses a huge thrust forward? An enthusiast will know how the concept has given new meaning to marketing. As a business, you need to understand the needs of your target market and how to reach those who do not have the same need for marketing and promotion as your target group. The success of an initiative depends heavily on the overall level of collaboration.  Social media optimization requires understanding how social media will impact the bottom line. This has been especially true in the last few years due to the increase in interest in the information, the increased interest in business, and the growing use of technology for creating and sharing knowledge. Companies are continuously gathering information, collecting and analyzing data, and using this information to make a wide variety of decisions. Social media is the next big medium to reach the target market. So let\’s take a deep dive into how companies are utilizing social media to provide value to customers and employees.  The Social Media Shadow A recent report predicted that social media could become the most important component in driving business growth globally. Social media is seen as one of the driving forces driving companies to become more innovative, agile, and effective at leveraging social media. It is also found that social media is becoming more important due to the widespread use of social networking sites, blogs, and forums. With many people in an almost constant state of communication, they have an incentive to find and share information to improve their own self-image and the image of others. One of the major drawbacks of traditional marketing systems is that they focus on the individual customer. Social networks allow a customer\’s profile to become part of a greater whole, allowing a business to focus on connecting with a broader audience.  Social Media Optimization Social Media Optimization(SMO) is a technique that makes online information more relevant and useful to users and provides relevant data for their behaviour. Social media optimization has a big impact on the way you serve information and users.  First, the more effort you put in your website, the more likely your information and content will be shared widely.  Second, people connect with people, so a website can be an excellent tool for reaching and engaging potential customers.  Finally, people can easily connect with and create connections with other people. Is it different from SEO? SEO means getting your company recognition, exposure, or revenue from websites that offer interesting and useful content. By the way, there are many different types of websites, and not all are created equal. One of the best terms to use for this is social network optimization. This includes marketing, image, video, and video mashups. Social network optimization works by building an impressive online presence with all the relevant social networks, such as Facebook, YouTube, Twitter, etc.  SMO is actually an approach to optimizing the content and social networks rather than optimizing the search engine itself. Instead of optimizing the data for ranking by relevance or authority, the algorithm works on behalf of users. Expectations and Delivery The fundamental idea behind SMO is to use different techniques to increase your website\’s CTR, click-through rate, and other keyword ranking signals while minimizing the website\’s server response time and maintaining the overall website performance. SMO relies upon the use of social media, search engines, and social media analytics tools such as social network analysis, content analysis, or content marketing. If your website or brand is on the platform, you can be the best network out there, and your website may attract the attention of prospective buyers, and therefore your website may be eligible for syndication.  An SMO marketing company or service is not only needed to increase your brand value but also in order to increase sales. Most of the time, social media makes or breaks a business. As a matter of fact, if you haven\’t had enough success on social media, you can stop social media altogether. There, the choice of the best SMO company is vital for the success of a marketing strategy on social media. In the Action Let\’s explore different strategies that can be used to optimize social media for the most effective use. Social Media Optimization is concerned with developing new communication channels that will enable people to communicate through their work and activities with ease and more immediacy. There are two broad categories of social media communication. These are:  1. Social Media Persuasion- Social media persuasion is how you can convince people of something by giving them information or information-driven messages that are designed to convince them. These social media messages can be anything from informative blog posts or tweets to lengthy videos about the company, presentations about the product or service that can be viewed, or even just regular \”likes\” on social media.  2. Social Media Engagement- The engagement includes a social media application that facilitates this activity is referred to as the social media application. A variety of social media tools exist, from those that provide a place to connect with people to those that allow you to post content that millions could see of people in one place. What\’s up with the approaches to dealing with SMO? 1) Social media analytics- It is a research area with many potentials to make our customers more engaged. As businesses seek new ways of expanding business reach, the most popular techniques include predictive modelling and data analytics. As a business grows, so must its analytics. 2) On-page and Off-page optimization- As an SMO service provider, one should find the balance between live website management and traditional social media accounts, which is the decider of an effective SMO strategy. It is important to optimize the content of a webpage in order to keep the page from becoming overloaded with user-generated content. Similarly, engaging via social media platforms is important for organic rapport with the target audience.

“Brands that ignore social media marketing…will die! It’s that simple.” In just no time Social Media has become an inherent while inseparable part of our lives, be it part of our personal or business. Social presence is a must if you want to stand out from the crowd! Ergo, let’s comprehend it in a yet interesting way! What do you surf more these days, news apps, or social media? Where do you get to know about what’s going on more? Undeniably, whether you like it or not, social media is the one-way answer, right? Social media is quickly becoming one of the most significant components of digital marketing, offering great benefits that allow businesses to contact millions of people around the world. And if you don\’t use this revenue source, you\’re passing up a fantastic marketing opportunity because it makes it simple to spread the word about your product and mission. Besides, there are many companies tailored to provide you with social media marketing services (like 77 million, etc.). If you want to boost up your digital strategy and shine through, explore what it has in store for you! Continue Reading with 77 Million! Improved Brand Affinity – If you ask any business owner, what is the ultimate aim of your digital strategy? Beyond the shadow of any doubt, improving a business’ brand visibility and affinity would be the answer. Social Media is one of the greatest ways to spread the word about your business. Make people familiar with your business, the values it operates upon so that a sense of familiarity is established within the target audience. Most importantly, you’re providing people something to talk about you so that they remember you all well! Over 91 percent of marketers reported that their social media initiatives considerably enhanced brand visibility and heightened user experience while spending only a few hours per week. More inbound traffic – Your inbound traffic will be confined to your regular clients if you do not market your business on social media. People who are familiar with your brand are more likely searching for the same keywords for which you already rank. You\’ll have a far more difficult time contacting anyone outside of your loyal consumer group if you don\’t use social media in your marketing approach. Every social media profile you add to your marketing mix serves as a portal to your website, and every piece of content you publish represents another possibility to acquire a new consumer. Social media is a melting pot of people from various origins and activities. SMO marketing companies are highly involved and try to raise the inbound traffic by Social Media. Cost friendly – Social media marketing may be the most cost-effective component of an advertising strategy. Almost all social networking platforms allow you to sign up and create a profile for free, and any paid promotions you choose to invest in are relatively inexpensive when compared to other marketing strategies. Being cost-effective is extremely advantageous since it allows you to receive a higher return on investment while retaining a larger budget for other marketing and company needs. If you decide to employ paid social media advertising, always start small to see what to expect. Better SEO – Search engine optimization is critical for increasing page rankings and driving traffic to your company\’s website. While social media does not directly enhance search engine results, according to Social Media Examiner, more than 58 percent of marketers who have been utilizing social media for a year or more still experience increased search engine ranks. Having the ability to rank in the top spots for your keywords will change your traffic and continue to produce excellent outcomes for your business. When you start providing great content, you\’ll start to establish a social media community of followers who will \”like\” and \”share\” your work. Most crucially, it increases your chances of getting in front of industry influencers who will write about your company and contribute links back to you, so immediately increasing search engine rankings. Higher conversion rates – Increased visibility means more conversion opportunities for your company. Every blog post, photograph, video, or remark has the potential to drive traffic to your company\’s website. Through the use of a humanization component, social media marketing allows your company to make a good first impression. When brands connect on social media by sharing content, commenting, and publishing status updates, they personify their brand. People prefer to do business with other people over with corporations. Over 51% of marketers said that taking the effort to create relationships with customers resulted in increased sales. Marketplace insights at your tip – Market knowledge is one of the most valuable benefits of social media. What better method to learn about your customers\’ ideas and desires than to speak with them directly? Monitoring activity on your profiles allows you to see client interests and opinions that you might not be aware of if your company did not have a social media presence. Using social media as an additional research tool can assist you to gather knowledge that will help you understand your sector. Another useful feature of social media marketing is the ability to separate your content syndication lists by topic and determine which sorts of material get the most impressions. Thinking of taking all the advantages of Social Media for your business? That’s a great thought, indeed! However, on the flip side, if you’re not sure how to move ahead, leave it on us! 77 Million has qualified professionals especially tailored to provide you the best positives for all your digital marketing requirements.77 Million, is your one-stop-shop solution for social media optimization services. Contact us and shine through digitally among your industry! Grab the opportunity and join hands with the best SMO company in the USA. About Author Arif Khan Mohammad Arif Khan is CEO at 77Million. He is a computer graduate from JNS College and holds various certifications in Digital Marketing. He is a sports enthusiast

Selling stuff today is not that easy. You need to have quality products, some sources for raw materials, proper manufacturing unit and so many more factors come into the game. But the most important of all these factors is reaching your target audience. That’s where marketing plays a role in your process. Now, there are many types of marketing techniques one can go for based on their products and audience. One such way is Digital Marketing. Digital Marketing is simply advertising through digital means like web search, emails, social media, etc. So, we will discuss some tips or strategies for e-commerce digital marketing.  1. Keep your social media account engaged When we talk about digital marketing, it goes hand in hand with social media. Finding a person without a social media account is like finding a needle in a haystack. Each and every person is on social media, and it can help your business reach more and more people. Advertising on social media platforms like Facebook, Instagram, Twitter, Pinterest, etc. are one of the best digital marketing strategy for e-commerce. Instagram: This is one of the best social media application with around 1 billion active users. You can put your products on sale in a post with the ‘shop now’ option tagged on your post. That tag can directly link your customers to the website where they can buy your products. Facebook: It is the most used social media sight with around 2 billion people active on it. Facebook ads can help your business reach the target audience using demographics and location. Many people have benefitted from Facebook. YouTube: While watching some funny dog videos, people can come across your ads on this video platform. With over 1.5 billion users, YouTube can be used to add videos about the reviews of your product, explaining how it works and many such videos. It is the third most used website and one of the best ways to boost your e-commerce business.  Social media marketing doesn’t just restrict to these three sites. There are many other applications one can use for e-commerce digital marketing. 2. Getting attention through Emails It is now a ritual for most of us to wake up in the morning and check for any important emails received. Reaching out to people via emails is a great way for your products to catch the consumer’s eye. There are different ways in which an email can ignite a spark in your customer’s brain to buy your product. Let’s discuss how emails can help in e-commerce digital marketing. Welcome your customers: When a person enrolls or subscribes to your website, let them know that their presence is acknowledged. It will cement a relationship that will further help you to make more upsells. Provide some tips: You can’t always keep bugging your customers with sales pitches and offers. It is important for them to get some relevant information about the products and businesses. This will help build a trust between you and your audience.  Coupons and discount options: Who wouldn’t be excited to see a significant amount of drop in prices or a discount coupon. It is seen that a coupon can improve your conversions by 272%.   Reminders: People sometime forget that they have some things kept in their wish lists, or they might have saved some things for later. A reminder for this might help instigate them to look for it again, and maybe they will be convinced to buy the product. Not just thus, you can also remind them about some new offers, new products, stock clearances and things like these which will lure them to get your products. Get reviews and feedbacks: It is always better to improve yourself and no one is better than your customers to tell you where you are lacking. This is an important step as a digital marketing strategy for ecommerce. 3. Make sure to ask for the sale One of the most crucial digital marketing strategy for ecommerce is to ask for the sale. It is a very basic thing, but sometimes it is not clear for the customers. While pitching a sale, you can make a stunning website, 3-D models and some innovative ways to present your product. But if you forget to ask for a sale, you will have no buyers registered. Let us look some ways to boost your ecommerce business. Add upselling products: It is seen that if a shopper sees a higher priced item next to their choice of product, 4.25% people have bought the more expensive item instead of their prior choice. Cross-selling: To increase your sales, try to suggest some products related to the product they have already bought. For instance, a person bought a new mobile, the site suggests a phone cover or an earphone. Using this technique, retailers have seen an increase of about 1% to 15% in their sales.  Use multiple CTA: CTAs can grab attention of the users. It should be placed appropriately, with the most appropriate place to be above the fold of every page. Most used CTA is “Shop Now” which drives the customers from the home page to the products.  4. Customer experience is the key A business will never want a customer to buy their products one time and then forget about it. The organization will want the customers to come back to their website. This depends totally on the experience the customer is having while doing business with you. An integral part of ecommerce digital marketing is to maintain a good customer service. People look out for some personal attention and prefer shopping from such websites or apps. Many organizations send birthday wishes, give coupons, call the customer by their name as a friendly approach and ask for feedbacks and reviews of their products. If your organization doesn’t have any ecommerce online marketing strategy, these tips and tricks can help you with a quick start. We at 77 million will help you through the process of setting