77 Million

Marketing

Marketing

Expanding Businesses Through Linkedin Ads

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LinkedIn is a worldwide app used for the promotion of business and the recruitment of people via the client-customer process. Here, ads can prove to be a lifesaver for your business. You can create an ad campaign and can add promotions, offers, and coupon codes to it. You can easily grow your business using LinkedIn with the help of promotional ads, coupon codes, offers and every click will help you gain some amount of money. DIFFERENT TYPES OF ADS ON LINKEDIN : ADVERTISE ON LINKEDIN: Create Account: You have to first create an account and then click \”Create a campaign\” which will lead you to the introductory page of LinkedIn ads. Ad Objective: You have to be wise while choosing the ad objective as it shows the people what you want them to show. Target Audience: It’s very important to target the most relevant audience with your business ideas as it proves to be very helpful to grow your business. Format Selection: Now you have to select the type of LinkedIn ads like a carousel, text ad, dynamic ad, email ads or sponsored ads, etc. Audience Network: It helps you to deliver your ads to third-party apps and sites. It’s now available in single image and video ad formats. Budget: Setting up your budget and campaign schedule will increase your performance a lot. Not only this, but it also has the options of daily, weekly, or monthly budget. You can choose whatever suits you best. Creation Of Conversion: This is optional, in case you want to know how people react after viewing your LinkedIn ads. You can\’t ignore this!! Create The Ad: Now you will be able to know how your ad looks like. If you have created a sponsored email then you can mail it to yourself and you can see how it looks like. Campaign Launching: Linkedin always keeps an eye on the ads which are going to be live and then it also reviews the ads. Optimization: Keep an eye on the competitor\’s brand and keep on monitoring your brand so that you won\’t lag behind your competitors. Nevertheless,you should be a pro on targeting the specific type of audience based on your business products. Ads focus on a particular type of audience increasing the curiosity of the customers. Moreover, try to keep the contents of the ads short, minimal, and catchy so that customers like them in just one sight. And, character limits for different ads vary. For instance, for Sponsored Ads: the header should contain 150 characters and the subject should contain 70 characters whereas for Sponsored Video Ads: it should be 90 seconds long, etc. LinkedIn ads can increase your business manifolds. Why wait now? When you have such an amazing platform and partners like 77 Million to grow your business. You need to start your journey then just go for it. One of our key strategies is sponsored content campaigns which are built around an informative piece of content. We make sure to focus on the right audience and the right ads, and then everything will be yours. PS: The sooner, the better!

Branding, Marketing

Major Shift of B2b Ecommerce Industry in 2021

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Due to covid19, the B2B ecommerce took a phenomenal shift to online with increasing numbers. B2B ecommerce means Business to Business electronic commerce in which businesses sell and buy goods and services through online portals. In the era of this topsy turvy, the only concern B2B buyers and sellers have is rapid growth with safety, which will be clear from the below changes. The online marketplace is booming: Covid 19 has boomed the opportunity of an online marketplace for B2B ecommerce. It is a great way for businesses to sell and buy with more options. Due to the huge shift in the way of e-commerce, nearly 8 out of every 10  buyers of B2B are present in the online marketplace. This number is increasing. Some examples of the online marketplace are Amazon, eBay, Google, Alibaba.com, etc. If you are in B2B ecommerce, then an online marketplace for you is a great way to find targeted businesses with a wide number of options. Platforms for B2B e-commerce in 2021 are: LinkedIn It has approx. 740 million users in around 200 countries. It is a more professional and business-oriented social media platform. LinkedIn is an amazing way to connect with the business you want and to do ecommerce with. Twitter Daily active users of Twitter are nearly 192 million and 63% of them are between 35 and 65 – \’\’a big number\’\’. One tweet can go viral among the vast audience for your B2B e-commerce. Facebook What to say about it? Everyone has an account over there. It is as common as Gmail id nowadays especially after the pandemic. It is also an upgraded way to spread your business and to do B2B e-commerce. Mark Zuckerberg has built the fire weapon for B2B buyers and sellers to connect and do e-commerce while sitting on their couch. YouTube We can spend hours over here. It is an ocean of content where you need to be present. This place is growing like yoga after this pandemic. Businesses are providing content about their business not only that but growing by doing e-commerce with other businesses. The more convenient B2B buyer will feel the more business will grow in 2021. Data analytics – user behaviour: Data analytics of users will provide information about the experience of the user. All those user insights from data can help the B2B e-commerce seller to achieve the goal. This data analytics will help the B2B seller to understand the behaviour of the user so that sellers can decide the goal and can provide the required experience to the user to achieve the end product. Artificial Intelligence: The future is AI and everything is surrounded by data.  Why is data important? Well, because it will provide them with detailed information about the user. Not only this but also, deciding, planning, and acting upon a goal for the B2B e-commerce seller will be easier when the statistics or data will be available. Search Engine Optimization: SEO is the key to grow faster for any website. It is what decides the ranking or the chances of appearing in the top result when the B2B buyer will search-related products and services that you provide. It will decide whether B2B e-commerce buyers will be able to reach you or not, so make websites SEO optimized. To sum up all, the pandemic has taken the physical ways to the next top level. To grow in 2021, it is important to develop your online presence. And, 77 Million makes your platform buyer-centric, which means providing all convenience that is possible on online platforms to B2B buyers. We know sales are significantly dependent on the content. And, we prioritize our buyers. Hence, we form strong and trustworthy relationships in B2B e-commerce. We exactly know the power of that \”one-click\” and we make it worthwhile.

Marketing

Retargeting and Remarketing- Why It’s Essential for Marketing Strategy

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Retargeting and remarketing efforts can be a very important part of any business policy. The person who has already interacted or visited your site previously is the one who can be converted easily. Retargeting and remarketing both come up with the opportunity to reach these customers. Difference between Retargeting and Remarketing Retargeting There can be numerous points of view regarding retargeting. Commonly, it is about showing or displaying ads to the users who have visited your site in the past but left without getting converted.When a user visits your site and takes a definite action, you can display ads to retarget him based on the information you got. Remarketing Re-engaging your customers with personalized messages/ email can be referred to as remarketing. You can generate leads and achieve your conversion goals by promoting your products in this way. It helps in achieving the level of top-of-mind awareness which you are looking for. Benefits of Retargeting and Remarketing: It Helps You Reach Interested Prospects Only Reach the people who have shown interest in your services. When you reach different people, you are not sure whether they are interested in your brand or not. But retargeting helps you reach only those interested prospects who have once shown attentiveness to your services. 2. Brand Awareness Even if you fail to convert your leads into customers, your efforts will not go in vain. It is because you have created an image of your brand by retargeting the same prospects who already know your brand. So your brand will be the first they remember in times of need. 3. Increased Conversion Rates Interested people are more likely to convert. Let us take an example: If a person comes to your shop for the first time, he is not sure about your services. Say he changes his mind and leaves your shop without purchasing anything. Next time if he decides to purchase something available in your shop, he will remember you. In this way, you can get a customer or a permanent customer if he finds your services helpful. Here in digital marketing, you are retargeting those interested people, so it is way more beneficial than the given example. 4. Lower Costs Retargeted ads are cost-effective. You don’t need to display ads on several platforms because it will cost a large amount of money. You already know where your interested prospects are, so displaying ads only to those specific places will save your money as well as your time. Use this time and money for improving other aspects of your business and move a step forward in the direction of success. 5. Keep Pace with Digital Marketing Digital marketing strategies are evolving with the advancement in technology. Retargeting and remarketing are also among those marketing strategies which may benefit your company. If you are including these strategies in your business plan, you are causing no harm to your business. Remarketing Services Remarketing services provide you an easy and structured way to create and bring out fruitful remarketing ads. With the help of these services, you can find an effective remarketing master plan that works best with your budget. Some of the remarketing services are: Google AdWords AdRoll ReTargeter Perfect Audience Site Scout Exact Drive Google AdWords is the most popular one among all. It offers several ways of remarketing such as: Conclusion People abandon buying carts for several reasons, but now it’s your turn to retarget them. You are missing out if you are not doing so. Your products can appear in front of your target audience while they are searching for any information, shopping online, spending time on social media, or watching videos on YouTube. Isn’t it interesting? You are in the eyes of your interested prospects all the time. Nowadays, people spend most of their time on their smartphones. Everyone is looking for something, and what’s wrong there if you try to attract them to purchase your products and services by knowing what they are interested in. Retargeting and remarketing will not only bring you customers but also make your work easier. This kind of small investment may give you greater results in the future. You just need to consider your goals and budget because whatever you do, you have to do intelligently. Also, there are different types of remarketing but again you have to choose wisely and accordingly.

Marketing

Why Email Marketing is Still Important for 2021

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Email marketing is a kind of digital marketing. It is simply promoting your products and services through email. It plays an effective role in your marketing strategy if used with proper knowledge. Lead generation, good relationships with your prospects and customers, and brand awareness are some of the advantages you can gain through email marketing. It is one of the most advantageous kinds of marketing. You can build a community around your brand with the help of email marketing. It is not only limited to the promotion of your services and products, it also helps you to build a brand in the market. There are different kinds of marketing emails such as promotional and informational. Email marketing is not outdated, it is still relevant. Let us see how. Why Email Marketing is Crucial  Customer Engagement Promotional emails which include interactive content can be informative for the customers. Your content should cover all the basic information and ideas of your products and services so that you can educate your customers in more detail about your objectives. It is a powerful way of building a community. 2. More Compelling Add some buttons such as “Click to Buy\” or “Buy Now\” to your email messages. This will make it more compelling and also don’t forget to include an offer in the subject line to excite your audience. Offers such as “Buy One, Get One Free\” and discounts attract customers and make them feel interested in your services. 3. Improves Brand Recall Your brand should be there in the mind of the people. Insert your company\’s logo and name to expand your brand recognition. Your message should be clear to your audience. This will give them a better understanding of your brand, so don’t try to deviate their mind from the central idea of your company. There is a big difference between social media content and personalized messages. You don’t come to know about the people who have read your posts. But here in email marketing, one-to-one conversations will help your brand stay long in the mind of the people. 4. Helps You Bring More Traffic People don’t have enough time to visit any site regularly. Everyone prefers a short and simple way, so this is where email marketing can help you. You can add links to your website content to your email messages. People will not think much before clicking the link and they will be directed to your website. This is how email marketing helps you in bringing more traffic to your website. 5. Higher Return on Investment You can invest as per your budget, but it may provide you a high return on investment. It is cost-effective as it doesn’t take a big amount of your money, but its costs depend on the following factors. People can easily go through your emails while traveling or watching TV. In simple words, it’s not very hard for people to check their mail every time they unlock their phones. In this way, email marketing helps your product to reach more people and gain more customers. You can also convert them into your permanent customers, but it all depends on the content you are providing to them. You have to make a wise decision while choosing email marketing services. Your success also depends on the kind of email marketing software or email marketing solutions you have chosen for your company. It requires careful consideration when you are planning to choose an email marketing service for email marketing. There are different service providers out there, but you have to choose as per your requirements and budget. Conclusion Email marketing is easily manageable and it’s easy to maintain good contact with your customers through email marketing. It gives you a chance to speak directly to your customers and is a good way to drive people to your website. Social media platforms also allow you to establish contact with your target audience, but email marketing will bring you, supporters and loyal customers. Since it provides you a great opportunity to reach your customers, you can create a recognizable brand in the market with the help of email marketing. It is not only cost-effective but also saves your time, and is one of the top ROI generating tools. Here you don’t need to spend your time and money on advertising and all. While making a perfect marketing strategy, don’t forget to add email marketing to your list.

Marketing

The 1 Secret to Effective Customer Engagement at Any Scale

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Can you think of a successful business with low customer engagement? It is not possible because we can’t even imagine a business without customer involvement. Business is a give-and-take process. If one is producing and selling goods or services to make a profit, there must be a purchaser on the other side. In the field of marketing, marketers and businessmen read the minds of the people to make more profit. They brainstorm and find out the techniques and strategies to attract customers to their brand. But they sometimes forget to meet the expectations of customers. If you will start engaging with your customers, you will surely come to know what they expect from you. Effective customer engagement should be your topmost priority if you want to grow your business. Benefits of Effective Customer Management Way to Effective Customer Engagement No business can grow without effective customer engagement. Digital marketing has opened various doors to reach customers. When one thinks about digital marketing, the thing that comes to his mind is ‘the online business in which a marketer can sell his service to a customer without even meeting him.’ But it is not wrong to say that digital marketing is one of the best ways to interact with your customers. It is possible by making proper use of different social media platforms where you can conduct a virtual meeting. But what will make you do that? Why will you want to interact with your customers? To increase customer engagement, right? But if you are interacting with your customers and only asking them to buy your product or trying to convince them in different manners, it is not going to benefit you in the long run. You have to build a connection above commerce. Put your position, money, and strategies aside for some time. Find out the way through which you can connect with your customers. Plan something interesting for them. You have to keep an eye on the problems they are facing and after identifying the problem, try your best to solve them. For example, if someone is uncomfortable with your product or if he thinks that it can be better then you must find out where you have gone wrong or what should be changed There are many examples of the marketing above commerce where marketers are trying to win the hearts of their customers. Some are interacting with their customers through online tutorials while many customers are interacting with the experts on different platforms. You can create tutorials for your customers showing them how to use your products. This will provide them an opportunity to interact with your experts. A marketer should be a good listener and a great observer. You don’t only have to listen to the complaints of customers but also have to observe them so that you can actively give solutions to their problems. When a brand becomes famous, it gains the trust of thousands of customers. Such brands should act responsibly because maintaining the same image in the market is not very easy for many. It needs dedication, determination, and a pledge to provide the best to your people. Suppose you are selling your products in a plastic bag, and most of the people are not comfortable with it then you should do the needful. This will help you gain loyal and faithful customers. Promises you make to your customers also matter a lot. Provide them with qualitative products and services. Your honesty and responsible behavior differentiate you from others. Conclusion There are several ways in which you can interact with your customers. You can involve yourself in one-to-one conversations with your customers with the help of email messages. It is practically not possible to connect with every customer on a personal level, but social media is the best way where you can publicly express your views, listen to your customers, and provide solutions to their problems. Customer engagement is directly proportional to the growth of the business. Money doesn’t define success, your success is defined by the number of customers who trust you, how loyal they are to your brand, and how much respect they have in their hearts for you. This is rare nowadays but exceptions are always there. In this age of technology, digital marketing has become very popular. With the advancement in technology, we should explore more ways to build a community. In brief, interacting with your customers above commerce and adding value to their life is the biggest secret to effective customer engagement.

Marketing

Top 3 Benefits of Outsourcing your digital marketing efforts

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When you Google the word \’digital marketing\’, then there will be thousands of results of \’What is digital marketing?\’, \’How to learn digital marketing in 2-3 days?\’ etc. However, let us clear to you that \’Digital marketing\’ is not a cakewalk. You can not master digital marketing or SEO in just a few days. You need proper learning as well as practice to become a digital marketing specialist. So, if you are willing to SEO just after entering the online Market then you should outsource the Digital Marketing services. Here are some Benefits of Outsourcing Digital Marketing : Cost Saving: When people launch their business in the online market, they don\’t understand the importance of digital marketing.  And that\’s why they end up committing the same mistake. They think that one person is enough for digital marketing. But, this is just a  misconception. Good Digital Marketing requires a good team, like graphic designer, content writer, Seo Specialist, Web Developer, etc. Hiring such a big in-house team requires a lot of money and sometimes still you don\’t get the experts in your team. So, the best way to get the specialist is to consider outsourcing the digital marketing team. They work for different companies simultaneously. Hence, they are quite cheap in comparison to the house Team. When you hire an outsourcing digital marketing team, then you get better results. Almost every Outsourcing digital marketing team has experts in each subject. The outsourcing of digital marketing teams is very efficient and professional in fields. They know the trends and understand new optimization techniques. If you want to expand your business in the online market, then understanding and applying new techniques in SEO is the ultimate way. If you have a house team, then you have to give them every project, you don\’t have it because you are already paying them so you have to compromise with their average knowledge.  But if you are outsourcing a digital marketing team, then you can easily change from project to project. We are humans and we can not expertise in every field. But digital marketing is a complex world, there are many things from designing to optimizing. Sometimes you don\’t like the approach towards some new project of your previous outsourcing team. So, you can easily go to any other digital marketing agency. Oftentimes, businesses do great with social media accounts in the beginning, and then quickly fall behind as their business grows and their workload piles up so in that case, you can go to any news agency which is efficient to handle your piled-up work. Conclusion The decision to outsource marketing functions may be a serious one.  If implemented correctly, outsourced marketing can deliver significant efficiency gains for organizations large and little. It can keep fixed costs low, increase the speed at which marketing results are delivered, keep internal marketing resources focused on high-level activities, and help position the corporate against competitors.

Marketing

Search Ads vs Display Ads: Breaking down the Differences & When to Use Each Type

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Search Ads People often tell you that after using perfect optimizing tools, you will get the top ranking on the Google search page. But the truth is in this competitive world if your content is not an exception, then it will be tougher to get the top rank in Google search. Big Brands can get the highest rank but small brands can not get that easily, so now the question is what should small business owners do?The answer is Google\’s paid search. Search engine advertising, also known as PPC, is a type of paid advertising.You may have noticed that whenever you search for something on Google, you see a few ads option on the top, those ads are search ads. Paid search advertising is an efficient way of advertising to your audience the instant they have your service or product. It offers excellent results for specific industries, which may be more effective than the use of traditional “spray-and-pray” ads. Display Ads You’ve seen display advertising before, albeit you didn’t know it. Display advertising appears on third-party websites and uses video, image, or text elements to plug products or services. There are many sorts of display advertising. Banner ads are an example of display advertising. So are desktop and mobile leaderboard ads. Most ads are rectangular or square, and therefore the content they contain is usually designed to align the host website and the selected audience preferences. Display advertising campaigns are often run through advertising networks like Facebook advertising or Google ads that provide powerful audience targeting features also as advertising formats (that you’ll also combine with search ads.) Search ads only appear to those who are searching for your business type, but Display ads are all about some targeted parameters. Display ads are those ads which pop up in between your surfing, Display ads might irritate you as a customer, but they are very much beneficial for you as an owner. Both ads are very ideal. So use both the ads together for your brand, but if you can not afford both types, then don’t worry we are here to tell you when to use which. When to use search ads, For higher quality leads: Because search ads are often better mapped to buyer\’s intent, they’re perfect for targeting consumers who have already shown intent to shop for. If you would like to supplement organic traffic: If you aren’t on page one among Google for your most vital keywords, then search ads are the way to go. If you’re on a budget: While CPC is higher for search ads, the conversation rates also are higher. It’s easier to prove ROI with search ads. If you sell a service: People look for services they’re curious about, so it’s difficult to create awareness for services via a display. When to use Display AdsBuild brand awareness. One of the key benefits of search ads is the ability to urge specifically together with your keyword targeting. The advantage of display ads is nearly the other. Expand your customer base: You’ll use affinity audiences or customer matches to focus on your customers or people almost like your customers who have similar interests. Volume on a budget: Conversions rates are much lower for display ads (about 0.9%), but the typical cost per click is far less than search ads ($0.58 for display and $2.32 for search). Hence, the ball is in your court. Now, after understanding the differences between Search Ads and Display Ads, you can easily decipher when to use either of them.

Marketing

8 Proven Small Business Digital Marketing Tactics that Get Results

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Have you just started your business and are trying to launch your business within the digital world? Or are you a long time Entrepreneur in your town but failing in online marketing? Then this blog is certainly for you. Establishing your business in the digital market is all about having good products and good marketing. Here, we are supplying you with the 8 most vital Digital Marketing Techniques to form your mark within the digital world Optimize your websiteAs soon as you create your website, just optimize that. Optimize your website for mobile devices as well as computers.  As a little business, the foremost important thing to work out is how you\’ll get more prospects to convert into customers. Social Media MarketingWhen we are talking about the marketing of your small business, then there’s no better platform than social media for enhancing your audience. Many normal people are now well-known influencers and have achieved fame due to social media. Just imagine if some normal things are often a brand through social media,  then what is going to happen to the well-established business if you employ social media carefully. Content Marketing:Content marketing may be a vital tool to determine your business online. Create blogs, short videos, etc. In content marketing, the foremost important thing is to make valuable, relevant content, as perceived by your audience, and not just on one occasion, but consistently.Email MarketingIn email marketing, the first aspect to undertake to try to do is to collect the e-mail addresses of your audience. You\’ll do that by driving traffic to your website, blog articles, or landing pages. That’s where you’ll create a ‘Call-to-action’ that asks visitors to subscribe to your email list.Organize WebinarsOrganizing webinars may be a new and effective marketing tool. It attempts to organize free webinars about your startups & products. The simplest thing about webinars is that they\’re more engaging and workable in comparison to basic video content. Since webinars start and end at a delegated time, they automatically have a scarcity element to them, and typically follow with a Q&A session.Influencer MarketingNowadays, Influencer marketing may be a very fashionable term. Customers do not trust traditional ads, rather than looking to their ‘favorite personalities’ to assist them to make purchasing decisions. Those personalities are called influencers because they have an outsized following of highly engaged fans who will buy a product or service based solely on their recommendation. Invest in BrandingSmall business owners generally don\’t realize the importance of branding. Some even feel that branding requires plenty of investment and hence they\’re not working on recognition. However, branding can increase the price of the business and allows the workers to possess a typical goal.SEO and Reference LinksSearch Engine Optimization, one of the main functions in digital marketing ensures that your blog or website for the tiny business gets adequate reference links. This successively can drive generic traffic to your blog and business website. Now you\’ll easily launch your business within the digital market. These will assist you to become an enormous brand but the foremost important thing within the Digital world is that you simply do not need to spend tons of your time making a mark.

Marketing

Social Media Marketing v/s Social Media Management –

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\”More than 4.5 billion people are using the internet, while social media users have passed the 3.8 billion mark.\” or \”In 2019, the United States ranked 3rd in the world for the number of internet users with 312.32 million users.\”  You might have heard these kinds of phrases in everyday life. It is not that these phrases are false. And, then COVID-19 hits and we never knew that we can spend time online far more than we\’ve ever thought. Hence, in this tech-savvy world, creating a strong online presence for your business is indispensable. And, this is true for social media platforms like Facebook, Instagram, and Twitter. These platforms give you an opportunity to connect with your audience directly and add some value in their lives through your valuable and relevant content. Since you cannot miss the opportunity of connecting with your audience, you better connect well!! And for your better connection, both social media management and social media marketing are your go-to companions. While these two might sound the same, they are two crucial components of your digital marketing strategy. What is Social Media Management? Social media management means having social media accounts on any social platform(s). It is more of a long term strategy and organic reach. For instance, you have a social media account on Instagram. You are creating and distributing content there, engaging with your audience by responding to them in comments and DM\’s. Hence, you are building your credibility. Though, your follower base will take time to increase. But, the results will be tremendous. Pro tip: Be authentic and realistic. Don\’t fake what you are not!!! The audience is intelligent enough to figure it out. What is Social Media Marketing? Social media marketing– as its name suggests is the use of your business\’s social accounts with the simple intent to grow and market your business. Social Media management focuses on the engagement part of social media accounts, and social media marketing focuses on generating leads and sales for your business. Here, your posts have a specific purpose of making them visit your website and following your CTA (Call To Action). Moreover, social marketing also includes advertising to grow your following and expand your reach. In a nutshell, it takes two to make things go right. Hence, with the right strategy and planning, it\’s possible for your business to reach the height of your dreams.

Marketing

Why Advertising Is Important in Today’s Economy?

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A manufacturer can directly communicate with the customer through advertising. Advertising is an important component of every business. Whenever a new product is introduced in the market, advertising helps to make people aware of it. The advertising industry is made up of companies, advertising agencies, artists, designers, editors, visualizers, researchers, advertising media, brand managers, and many more. Importance of Advertising in Today’s Economy Importance for the Customer: Advertising plays a key role in the life of customers. They are the people who buy the products after spending their valuable money. Advertising makes them aware of the cost and benefits of products and services. Keeping this in mind, people can plan their budget. It also helps them to find the best products for themselves and their family. Advertising is a kind of information service that enables consumers to make the right purchase decision. It includes comparison and proof which reduces the risks of purchasing poor quality products and services. Consumers can also get various other information such as features and source of the product through advertising. In a nutshell,the advertising industry is continuously growing at a great pace. There is huge competition for every company in this global market. Every small or big businessman needs to promote his brand creatively and attractively through advertising. It led to innovations in advertising techniques. The need for advertising is increasing day by day. Advertising has become a profession for a large number of people. This helps to generate employment for many artists, script-writers, painters, etc. Advertising is a major source of income for main communication media such as Newspapers, Television, Radio, Magazines, etc. The effect of advertising has crossed national boundaries. Domestic advertising messages can be transmitted to the world with the help of technology.  So, we can\’t underestimate it at any cost!! Let\’s unleash the untrodden path with 77 Million. What are you waiting for?

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